CRM & Lifecycle Marketing Manager

Company Description

Songai Media is a generative AI media company transforming real-life stories, memories, and moments into fully produced music, videos, and digital media experiences.

By combining creative storytelling with advanced AI technology, Songai enables anyone to turn meaningful moments into original songs that can be shared, streamed, and remembered forever. From birthdays and love stories to friendships and life milestones, Songai is building a new category of generative AI media where personal stories become music.

Our mission is simple Turn moments into music and memories into something that lasts forever

Role Description

We are looking for a CRM & Lifecycle Marketing Manager (Klaviyo) to build and manage Songai's customer lifecycle marketing from the ground up.

This is a hands-on role focused on building automated CRM journeys, improving retention, and turning customer data into repeat revenue. You will work directly with the CEO to build and scale the entire customer journey from first interaction through repeat purchases and long-term loyalty.

The role is ideal for someone who enjoys creating systems, experimenting with campaigns, and improving performance through data in a fast-moving startup environment.

Your focus will be on designing and managing Songai's CRM ecosystem using Klaviyo, building automated lifecycle journeys that support customer acquisition, retention, and repeat purchases. This includes developing high-impact flows such as welcome journeys, abandoned song creation reminders, gifting reminders for life events, post-purchase engagement, and customer reactivation campaigns.

You will analyse customer behaviour and campaign performance to continuously improve engagement and lifetime value. The role will also involve building segmentation strategies based on behaviour, occasions, and purchase history, allowing Songai to deliver personalised experiences at scale.

You will work closely with product and marketing to improve the overall customer journey while integrating CRM systems with ecommerce platforms such as Shopify and other checkout environments. A key part of the role will be designing a scalable CRM foundation that supports rapid global growth.

What Success Looks Like in the First 90 Days

In your first three months, your focus will be on building the core lifecycle engine that powers Songai's customer experience and repeat revenue.

You will set up and optimise Klaviyo as the core CRM platform and implement the foundational lifecycle flows that support customer acquisition and retention. This includes building the welcome flow, abandoned creation reminders, and post-purchase engagement journeys.

You will begin structuring customer data and segmentation so that Songai can personalise communications based on occasions, relationships, and key moments in customers lives. You will also establish reporting dashboards and performance tracking so that lifecycle campaigns can be measured and optimised continuously.

By the end of the first 90 days, Songai will have a functioning CRM lifecycle system designed to support repeat engagement and scalable growth.

Qualifications

• The ideal candidate will have five years + of experience in CRM, lifecycle marketing, or retention marketing, with strong experience using Klaviyo to build automated email and SMS journeys.
• You should have experience working with ecommerce platforms, digital products, or subscription-based businesses and be comfortable using data to optimise customer engagement and retention.
• You will have a strong understanding of lifecycle marketing, segmentation, and customer behaviour, along with the ability to analyse campaign performance and translate insights into practical improvements.
• You should be comfortable working in a fast-moving startup environment and confident collaborating with product, marketing, and leadership teams.
• Experience with Shopify, checkout integrations, marketing automation tools, and customer data platforms will be considered an advantage.

Why Join Songai

Joining Songai means working directly with the founder to shape the customer experience and lifecycle strategy of a new generative AI media platform. You will play a key role in building the systems that help people celebrate meaningful moments through music while helping establish a new category in generative AI media.

This is an opportunity to join at an early stage where your impact is visible, rewards match results, and you can grow alongside the company as it scales globally.