CRM MANAGER

We are seeking a strategic and data-driven CRM Manager to develop and manage customer relationship strategies that strengthen engagement, retention, and long-term customer value. The role involves designing and executing CRM campaigns across relevant channels, managing customer segmentation, analyzing customer behavior and lifecycle data, and identifying opportunities to improve conversion and retention. The CRM Manager will work closely with marketing, sales, product, and analytics teams to ensure customer communications are relevant, timely, and aligned with business objectives. Responsibilities also include developing customer journeys, monitoring campaign performance, conducting A/B testing, optimizing communication strategies, and maintaining CRM data quality. Strong analytical thinking, creativity, commercial awareness, and a customer-focused mindset are essential.

• Bachelor's degree or above in Marketing, Business, Communications, Data Analytics, or a related discipline.
• Strong understanding of CRM principles, customer lifecycle management, segmentation, and retention strategies.
• Proficiency in data analysis and familiarity with CRM, marketing automation, and customer engagement platforms.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication, project management, and cross-functional collaboration skills.
• Strong attention to detail and ability to manage multiple campaigns and priorities.
• Knowledge of digital marketing channels, customer analytics, and A/B testing is an advantage.
• Creative, commercially minded, and highly customer-oriented approach.