Job Description

About Us:

MBC Group is the largest owner and operator of satellite TV and radio networks, VOD, and digital services, based in Diplomatic Quarter, Riyadh. It broadcasts a portfolio of Arabic and Western entertainment channels as well as managing the Al Arabiya news channel. In addition, MBC Group owns and operates MBC Shahid: the world's leading Arabic VOD and SVOD streaming platform by MBC GROUP, offering premium content to Arab families, including binge worthy exclusive Shahid Original Series; Shahid Premieres; Arabic movies fresh off the box-office; live TV channels in true HD quality.

Responsibilities:

Execute and manage multi-channel CRM campaigns across push notifications, in-app and web messaging, TV, email, SMS, WhatsApp, mobile/TV inbox, and house ads, ensuring accurate and timely delivery.
Build and support customer journeys using audience segmentation, behavioral triggers, and personalization to drive acquisition, engagement, retention, and reactivation.
Support international market expansion initiatives, with hands-on experience launching, adapting, or scaling CRM campaigns for Arab diaspora audiences across multiple international markets. Tailor campaign timing, channels, and messaging to different market behaviors, audience needs, and cultural moments.
Conduct campaign QA and ongoing monitoring, proactively identifying and flagging issues to ensure campaigns are delivered accurately and in line with briefs.
Track and analyze campaign performance, including delivery rates, open rates, CTR, conversions, engagement trends, and A/B testing results, highlighting actionable insights and opportunities for optimization across markets.
Collaborate cross-functionally with marketing, product, analytics, and creative teams to coordinate international campaign delivery, maintain documentation, and continuously improve CRM processes and customer journeys.

Requirements:

1–3 years of experience in CRM or digital marketing, ideally within a digital, subscription, streaming, OTT, or media business.
Hands-on experience executing CRM campaigns across channels such as email, push notifications, SMS, or in-app messaging, with exposure to CRM platforms such as CleverTap, Braze, Iterable, Salesforce Marketing Cloud, or similar.
Proven experience working with Arab diaspora audiences across international markets, including adapting CRM strategies, campaigns, and customer journeys to different countries, regions, cultural moments, and audience behaviors.
Comfortable working with data and campaign reporting, including tracking key performance metrics, identifying trends, and translating results into actionable insights.
Exposure to A/B testing and campaign optimization, with a willingness to test, learn, and continuously improve campaign and customer journey performance.
Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

*Note: This is a 6-Month Freelance Contract.

Ref; KAB