CRM Specialist

Job Description :
Company
Our client is one of the leading digital assets companies that provide secure financial services across the GCC. They are currently looking for a CRM Specialist to be based in Bahrain.

Duties & Responsibilities:

• Propose, design, and launch CRM campaigns and workflows in collaboration with Product, User Acquisition, Marketing, and Tech teams
• Map user journeys and optimize campaigns for funnel conversion
• Drive platform retention, loyalty, engagement, and usage metrics for company products and services (e.g. DAU/MAU, purchases)
• Support analysis and enhancement of CRM campaigns
• Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
• Devise ways to improve the usage of the CRM platform by automatic basic, everyday tasks
• Pulling reports from the CRM platform into data visualization tools
• Meeting with other stakeholders and teams to analyze industry trends and tailor CRM campaigns to meet business objectives
• Assess and plan data points to integrate with the CRM platform

Qualification & Requirements:

• BA/BS degree in Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
• Minimum of 3 years experience in e-commerce business
• Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
• Ability to integrate CRM platform with internal data visualization platforms and customer data
• platforms (CDPs)
• Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, a conversion tracking
• Excellent skills in MS Office suite of programs
• Excellent command of English, both written and verbally
• Proficiency in building email templates via HTML
• Proficiency in SQL or Python and other programming languages
• Experience in copywriting and/or design is a plus