Location: Downtown Dubai, UAE (On-site)
Salary: AED 2,500 3,000 (Applications outside this range will not be considered)
Experience: 2-3 Years
Availability: Immediate joiner, must be currently available in the UAE now
About the Role:
We are looking for a high-impact Digital Marketing & Content Specialist with a deep interest and hands-on experience in crypto, blockchain, and Web3. This role requires a mix of content creation, strategic thinking, analytics, and community engagement, with the ability to operate at both execution and leadership levels.
Key Responsibilities :
- Content & Thought Leadership
- Create educational articles, news updates, and analytical content on blockchain, crypto markets, AI trading, and Web3 trends.
- Translate complex crypto concepts into clear, engaging, user-friendly content.
- Contribute ideas for CEO-level narratives and long-term brand positioning.
- Social Media & Community Management
- Plan, manage, and optimize campaigns across Twitter (X), LinkedIn, Telegram, and Instagram.
- Manage crypto communities, respond to users, and drive engagement and trust.
- Develop social content calendars aligned with product launches and market trends.
- SEO & Website Content Optimization
- Optimize blog and website content for search visibility and organic growth.
- Conduct keyword research and improve rankings for crypto-related topics.
- Digital Marketing Analytics
- Track and report performance using Google Analytics, Data Studio, and social analytics tools.
- Measure campaign ROI and continuously improve strategy based on data.
- Email Marketing & CRM
- Create and manage newsletters, user education emails, and campaign flows.
- Segment crypto audiences and improve open rates, CTR, and conversions.
- Paid Advertising
- Manage and optimize Google Ads, Twitter Ads, and crypto-friendly ad platforms.
- Plan budgets, test creatives, and scale high-performing campaigns.
- Visual & Video Content
- Design infographics, social media creatives, and short explainer videos.
- Work with basic design and video tools (Canva, short-form video editors).
- Market & Competitor Analysis
- Monitor competitors, industry trends, and emerging crypto narratives.
- Identify growth opportunities and threats in global crypto markets.
- Influencer & Partnership Marketing
- Identify, onboard, and collaborate with crypto influencers and creators.
- Manage influencer campaigns to boost brand awareness and credibility.
Required Skills & Qualifications:
- Strong understanding of crypto, blockchain, DeFi, and Web3 ecosystems.
- Proven experience in digital marketing, content creation, or crypto media.
- Hands-on experience with social media platforms and analytics tools.
- Basic design and video creation skills.
- Strategic mindset with the ability to think at the leadership level, not just execution.
- Excellent communication and community-building skills.
Bonus Skills:
- Experience with AI tools for content creation or marketing automation.
- Prior experience in crypto exchanges, trading platforms, or fintech startups.
Why Join Us:
- Work in a fast-paced, global crypto environment.
- Direct impact on brand strategy and growth.
- Opportunity to shape the voice of a next-generation AI trading platform.
