Custom Software Engineer

Project Role : Custom Software Engineer

Project Role Description : Develop custom software solutions to design, code, and enhance components across systems or applications. Use modern frameworks and agile practices to deliver scalable, high-performing solutions tailored to specific business needs.

Must have skills : Salesforce Marketing Cloud

Good to have skills : NA

Minimum 3 Year(s) Of Experience Is Required

Educational Qualification : 15 years full time education

Summary:

As a Custom Software Engineer, a typical day involves creating tailored software solutions by designing, coding, and improving various components within systems or applications. The role requires working with contemporary development frameworks and following agile methodologies to ensure the delivery of scalable and efficient solutions that meet unique business requirements. Collaboration with team members and stakeholders is an integral part of the daily routine to align development efforts with project goals and timelines.

Roles & Responsibilities:

• Expected to perform independently and become an SME.
• Required active participation/contribution in team discussions.
• Contribute in providing solutions to work related problems.
• Collaborate with cross-functional teams to understand business needs and translate them into technical requirements.
• Continuously evaluate and improve existing software components to enhance performance and maintainability.
• Assist junior team members by sharing knowledge and providing guidance on best practices.
• Document development processes and solutions to support future maintenance and upgrades.
  
  

Salesforce Marketing Cloud Developer (6 to 8 Years Experience)

Experienced Salesforce Marketing Cloud Developer with 6 to 8 years of hands-on expertise in designing, developing, and deploying large-scale cross-channel marketing campaigns. Specialized in campaign migration, multi-market rollouts, and multi-BU Marketing Cloud implementations. Proficient in AMPscript, SSJS, SQL, Automation Studio, Journey Builder, and API integrations. Strong background in building scalable, modular templates, dynamic content, segmentation logic, and automation workflows. Adept at working with cross-functional teams, optimizing campaign performance, ensuring data accuracy, and maintaining compliance with GDPR, CAN-SPAM, and regional regulations.

Key Responsibilities & Achievements (Resume Format)

Led end-to-end migration of legacy and multi-BU campaigns into new Salesforce Marketing Cloud environments, ensuring accurate data mapping, template standardization, and journey optimization across global markets.

Designed and deployed multi-channel journeys (Email, SMS, Push) using Journey Builder, implementing personalization and decision-based logic for improved customer engagement.

Built scalable templates, reusable content blocks, and AMPscript/SSJS-driven personalization, improving reusability and reducing template creation time by up to 30–40 .

Developed SQL-based segmentation models, automation workflows, and data transformation activities in Automation Studio for efficient campaign execution.

Configured and supported REST/SOAP API integrations for triggered sends, event tracking, lead capture, and external system data ingestion.

Managed Data Extensions, Attribute Groups, and relationships in Contact Builder to maintain a clean, scalable data model supporting global rollouts.

Executed multi-market campaign rollouts, aligning templates, branding, journeys, and segmentation logic across regions while ensuring governance and compliance.

Performed full QA lifecycle including rendering tests, journey scenario testing, personalization validation, data quality checks, and API testing.

Collaborated with global marketing, CRM, and data engineering teams to translate business requirements into scalable technical solutions.

Professional & Technical Skills:

• Must To Have Skills: Proficiency in Salesforce Marketing Cloud.
• Experience in developing and customizing marketing automation workflows and campaigns.
• Strong understanding of customer data management and segmentation within marketing platforms.
• Ability to integrate Salesforce Marketing Cloud with other enterprise systems and data sources.
• Familiarity with scripting languages and APIs relevant to marketing cloud environments.
• Knowledge of testing and debugging techniques to ensure high-quality software delivery.
  
  

Salesforce Marketing Cloud: Journey Builder, Automation Studio, Email Studio, Mobile Studio, Contact Builder

Scripting: AMPscript, SSJS

Data: SQL, DE management, data modeling, audience segmentation

Integration: REST/SOAP APIs, SFTP workflows, CRM integration

Development: HTML, CSS, responsive email design

Compliance: GDPR, CAN-SPAM, NDPR, data governance

Tools: Jira, Confluence, Git/Copado (DevOps exposure)

Additional Information:

• The candidate should have minimum 3 years of experience in Salesforce Marketing Cloud.
• This position is based at our Bengaluru office.
• A 15 years full time education is required.
  
  

Certifications

Marketing Cloud Email Developer – Required

Marketing Cloud Administrator – Required

Marketing Cloud Email Specialist – Required

Marketing Cloud Consultant – Added Advantage