Role Overview
We are seeking a dynamic and agile professional who bridges creativity and commercial strategy a storyteller with a marketing brain and a systems mindset. The role demands someone fluent in Salesforce Marketing Cloud (SFMC) and automation platforms, who can craft compelling, brand-aligned content while driving measurable engagement through data-driven campaigns.
Key Responsibilities:
Content Creation & Brand Storytelling
- Develop engaging and high-performing copy for email, SMS, WhatsApp, and digital campaigns.
- Ensure all content adheres to brand tone, visual identity, and communication standards.
- Collaborate with the creative and design teams to conceptualize campaigns that drive awareness, engagement, and conversion.
- Create story-driven content that aligns with the customer journey and supports marketing objectives.
Marketing Automation & Systems
- Build, test, and optimize communication journeys using Salesforce Marketing Cloud (SFMC).
- To dispatch timely communications to the right segment.
- Manage audience segmentation, A/B testing, and campaign reporting.
- Ensure seamless integration and automation across customer touchpoints.
- Work closely with data, CRM, and digital teams to enhance personalization and performance.
Strategy & Collaboration
- Support commercial campaigns and product launches through creative and strategic content planning.
- Partner with cross-functional teams (CX, Marketing, Digital) to ensure message alignment and maximize impact.
- Analyze campaign results and continuously refine communication effectiveness.
- Act as a brand guardian, maintaining consistency in language, tone, and message across all channels.
Qualifications & Experience
- Bachelor's degree in communications, marketing, media, literature or related field (Master's preferred).
- 5–8 years of experience in content marketing, copywriting, or digital communications.
- Proven experience with Salesforce Marketing Cloud or other automation platforms (Active Campaign, HubSpot, etc.).
- Strong understanding of brand guidelines, customer journeys, and digital ecosystems.
- Excellent command of English; Arabic proficiency is a plus.
- Strong analytical mindset with commercial awareness.
- Agile, proactive, and solution-oriented with a collaborative approach.
Desired Skills
- Creative Copywriting & Brand Storytelling
- Content Strategy & SEO Writing
- Campaign Planning & Marketing Automation
- Data-driven Decision Making
- Project Management (Asana, Click Up, etc.)
Strong communication, problem-solving, and leadership abilities
