Main tasks:
Data Monitoring & KPI reporting :
- Development of Data Driven Marketing Strategy
- Implementation of Marketing relevant reporting tools
- Development of Marketing analytics & reporting
- Constant monitoring Marketing metrics and KPIs
- Implementation of Management dashboard
Customer Insights and Research Strategy:
- Preparation and implementation of Customer research
- Analysis of Research results (key findings) and proposition of further actions
- Collecting and summarizing of 3rd party research
Customer Journey Support:
- Ongoing Support for all CRM & Salesforce topics with retail
- Steering of all relevant Salesforce activities & reporting
- Ongoing enhancement of OneWeb platform
- CRM support in terms of lead & Complaints management daily with call center & ongoing reporting
- Responsible for developing Complaints Analysis Quarterly Reports
- Handles lead management process within retail and Call Center in regard to lead follow up (SLA).
Marketing Efficiency Support:
- Issuing POs, following up with procurement and accounting
- Support in marketing projects
***Other tasks may be assigned by Supervisor
Qualifications:
Educational Background:
- Graduate / Post-Graduate degree in Marketing Communications, Marketing Intelligence or similar
Technical knowledge:
- Experience in Marketing
- Experience within Salesforce operations is a plus
- Experience in marketing campaigns is a plus
- Ability to work with cross-functional teams
- Strong written and verbal communication skills
- Solid experience and understanding of CRM solutions and Marketing Automation is a plus
- Solid customer orientation, core understanding of the customer lifecycle and customer needs and how customer insight or customer strategy drives experience.
- Experience in delivering brand experience campaigns through all consumer touchpoints
Soft skills/individual competence:
- Passion, Respect, Integrity, Discipline, Strong Analytical Skills, Excellent organizational and project management skills, Dedication, Commitment, strong experience in all relevant digital channels
- Excellent English skills (in writing and verbally) is a must; German a plus
