Data & Business Intelligence Analyst
About the Role
Our client, a leading organization within the digital payments and financial services sector, is seeking a Lead Management & Marketing Operations Analyst to join their regional marketing team across CEMEA. Reporting to the Director of Marketing, this role will serve as the subject matter expert for CRM reporting, marketing analytics, lead management, and performance measurement.
The ideal candidate will bring expertise in Marketing Operations, CRM & Lead Management, Data Analytics & Reporting, Tableau/Power BI, and Stakeholder Management, enabling data-driven decision-making and continuous optimization of marketing and sales performance.
About the Requirements
Lead Management & Funnel Optimization
- Own reporting and visibility across the entire lead lifecycle, from inquiry through marketing-qualified leads, sales acceptance, opportunities, and closed business.
- Monitor lead routing, assignment, and sales follow-up activities to identify process gaps and opportunities for improvement.
- Analyze funnel performance and conversion metrics to uncover bottlenecks affecting pipeline growth.
- Partner closely with Marketing, Sales, Digital Sales, and Business Development teams to improve lead quality and conversion outcomes.
Reporting, Analytics & Dashboards
- Act as the regional SME for CRM reporting, dashboard management, and marketing performance measurement.
- Build and maintain executive dashboards, scorecards, and recurring business performance reports.
- Track key metrics including database growth, target account coverage, lead conversion rates, and campaign performance.
- Translate complex data into actionable business insights and recommendations for leadership teams.
Campaign Performance & Measurement
- Measure the effectiveness of events, webinars, digital campaigns, account-based marketing initiatives, and client marketing programs.
- Evaluate marketing performance through lead generation, funnel progression, pipeline influence, and revenue contribution metrics.
- Identify opportunities to improve marketing ROI and campaign effectiveness.
Data Quality & Process Governance
- Support data integrity across lead, account, campaign, and opportunity records within CRM systems.
- Identify and address reporting gaps, data quality issues, and operational inconsistencies.
- Maintain documentation for KPI definitions, dashboard methodologies, reporting logic, and operational processes.
Stakeholder Collaboration & Enablement
- Act as a key liaison between Marketing, Sales, Business Development, Marketing Operations, and Analytics teams.
- Gather business requirements and translate them into practical reporting solutions.
- Support stakeholder adoption of dashboards, reporting tools, and lead management processes.
About You
- Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related discipline.
- Minimum 5 years of experience in Marketing Operations, Revenue Operations, Marketing Analytics, Business Operations, or Lead Management.
- Strong understanding of lead management frameworks, marketing funnels, campaign measurement, and sales processes.
- Hands-on experience with Microsoft Dynamics or comparable CRM platforms.
- Advanced reporting and visualization skills using Tableau and/or Power BI.
- Strong Excel and data analysis capabilities.
- Proven ability to develop executive dashboards, KPIs, scorecards, and business reporting frameworks.
- Excellent communication, stakeholder management, and problem-solving skills.
- Experience within B2B marketing environments is highly preferred.
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About ManpowerGroup
ManpowerGroup® is a global leader in workforce solutions, helping organizations transform in a rapidly changing world of work through innovative talent strategies, workforce management, and recruitment solutions. Through its family of brands, including Manpower, Experis, and Talent Solutions, the company supports organizations across more than 75 countries and territories.
