Company Description
We are
Ethos, the fastest growing digital communication group in MENA. We think big and we make big ideas come to life. We are crazy about the digital world and we aim high. We are looking for talented and valued people with interesting and provocative ideas, along with bold and diverse perspectives. Our culture is all about the thriving young team of us in 4 offices around MENA, while we boldly help impact the success of leading brands like McDonald's, General Motors, and American Express.
Job Description
Key Responsibilities
Client Servicing & Digital Account Management
- Act as the primary point of contact for key digital clients, ensuring clarity of scope, timelines, and deliverables.
- Translate client business objectives into actionable digital roadmaps across web, app, UX, and performance marketing.
- Lead strategic discussions around digital transformation, platform enhancements, and growth opportunities.
- Manage client expectations, proactively address risks, and maintain strong long-term partnerships.
Digital Strategy & Planning
- Develop comprehensive digital strategies covering websites, mobile applications, UX optimization, and performance marketing.
- Align digital initiatives with measurable KPIs (traffic growth, conversion rates, engagement metrics, ROI).
- Identify opportunities for CRO (Conversion Rate Optimization), UX improvements, automation, and system enhancements.
- Collaborate with media teams to ensure digital platforms are optimized for campaign performance.
Team Oversight & Project Leadership
- Oversee and coordinate website developers, application developers, and UI/UX designers.
- Manage sprint planning, timelines, deliverables, and quality control across digital projects.
- Ensure technical implementation aligns with client objectives, UX best practices, and performance benchmarks.
- Review wireframes, prototypes, staging environments, and final releases to maintain quality standards.
- Facilitate cross-functional collaboration between development, creative, and media teams.
Performance Marketing & Campaign Oversight
- Supervise Google Ads, social media ad campaigns (Meta, TikTok, LinkedIn, etc.), and digital performance initiatives.
- Ensure correct tracking implementation (GA4, GTM, Pixels, Conversion APIs).
- Evaluate campaign structures, audience segmentation, and budget allocations.
- Monitor performance metrics and guide optimization strategies in collaboration with media specialists.
Analytics, Reporting & Optimization
- Analyze website/app performance metrics, campaign performance, and conversion funnels.
- Translate analytics data into actionable business insights and strategic recommendations.
- Build structured monthly and quarterly performance reports.
- Identify performance gaps and propose scalable growth solutions.
- Maintain dashboards for real-time performance visibility.
Innovation & Continuous Improvement
- Monitor emerging digital trends, AI tools, UX advancements, and MarTech solutions.
- Recommend platform enhancements, automation opportunities, and digital efficiencies.
- Drive innovation within digital processes and client solutions.
Qualifications
Required Qualifications / Experience
- 47+ years of experience in digital account management, digital marketing, or digital project management.
- Proven experience managing cross-functional teams (developers, UX/UI, performance marketers).
- Strong understanding of website architecture, mobile applications, CMS platforms, and digital ecosystems.
- Hands-on knowledge of analytics platforms (Google Analytics 4, Google Tag Manager, Data Studio/Looker).
- Solid understanding of paid media campaign structures across Google Ads and major social platforms.
- Ability to interpret KPIs such as CPA, ROAS, CTR, conversion rate, LTV, bounce rate, etc.
- Demonstrated experience handling multiple high-value accounts simultaneously.
- Strong project management capabilities (Agile/Scrum knowledge is a plus).
- Excellent presentation, communication, and stakeholder management skills.
- Fluent in English (Arabic is a strong advantage).
Preferred Skills
Strategic & Analytical
- Ability to connect digital product performance with marketing outcomes.
- Strong knowledge of CRO methodologies and UX optimization principles.
- Experience building digital growth strategies tied to revenue and acquisition goals.
Technical & Platforms
- Familiarity with CMS platforms (WordPress, Shopify, Webflow, custom frameworks).
- Basic understanding of front-end/back-end development workflows.
- Knowledge of SEO fundamentals and technical SEO.
- Experience with dashboarding and data visualization tools.
AI & Automation
- Experience leveraging AI tools for analytics, reporting automation, UX research, and digital optimization.
- Understanding of marketing automation and CRM integrations.
Leadership & Soft Skills
- Confident in leading internal and client-facing strategic discussions.
- Strong decision-making skills backed by data and commercial understanding.
- Ability to motivate multidisciplinary teams under tight deadlines.
- Structured thinker with strong organizational discipline.
- Solutions-driven, proactive, and growth-oriented mindset.
Preferred Skills:
Strategic & Analytical
- Ability to build integrated campaign strategies, not just execute tasks.
- Strong understanding of audience segmentation, funnel marketing, and content performance metrics.
AI & Tools
- Proficiency in using AI tools for research, content ideation, analytics, and automation.
- Knowledge of TikTok, Meta, and platform-native analytics and campaign dashboards.
Creative & Content
- Ability to evaluate creative quality, provide structured feedback, and brief creative teams effectively.
- Strong sense of platform-specific storytelling (Reels, TikTok, Shorts, LinkedIn).
Leadership & Soft Skills
- Confident in leading client meetings and presentations.
- Proactive, solutions-oriented approach with the ability to manage pressure well.
- Strong interpersonal skills, capable of motivating and aligning cross-functional teams.
