Digital and E-commerce Manager

Company Description

Why work for Accor
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Job Description

Digital and E-commerce manager will initiate, plan and manage the implementation of the hotel's brand website as the priority channel of electronic distribution, and to optimize the hotel's overall digital presence, to maximize exposure, growmarket share and successfully strengthen the hotel's position in key feeder markets.

• Ensure Hotel website content (pictures and text) is always up to date in all languages available, according to the corporate standards, and as per the brand guidelines on website and all third-party websites including Mobile App's.
• Monitor & assist the Revenue team in ensuring rate parity throughout all e-distribution channels.
• Liaise with the Regional office for deploying website enhancements and functionality upgrades.
• To develop online marketing plans geared to ensure that the hotel is suitably positioned and covered on the internet.
• Review and maintain rate and room type descriptions (e.g., translations, images, etc.) in coordination with the Revenue Director/Manager.
• To monitor ROI of the online campaigns and the management of all online channels.
• Support and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales).
• Create and implement promotional content for special offers and packages, in coordination with the hotel's Marketing and Revenue Managers.
• Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible natural page rank in the languages available.

Qualifications

• 2-year experience (minimum) in marketing in hospitality industry.
• Excellent capability in English language and other international language will be an advantage.