Position Overview:
The Digital & Brand Specialist is a role responsible for crafting, managing, and optimising all digital content. This position ensures that all content aligns with the organisation's brand and strategic communications objectives. The specialist will lead content creation efforts, oversee digital and social media strategies, and provide analytical insights to enhance content performance and effectiveness. This role requires a blend of creativity, strategic thinking, and technical expertise in digital communications.
Job Type: 12 months (extendable)
Salary: 15K AED
Benefits: Visa and Insurance
Proficiency in both English and Arabic
Key Responsibilities:
Content Creation & Copywriting
- Write, edit, and proofread high-quality content for the website, including blogs, articles, and landing page copy, maintaining alignment with DPWF's tone, voice, and branding guidelines.
- Manage the creation of content for the DPWF app and regularly update digital content on all platforms.
Digital & Social Media Strategy
- Oversee the development and management of digital content for DPWF's social media channels and website, ensuring all content is optimised for engagement, SEO, and aligned with brand messaging.
- Stay on top of social media trends and audience behavior, continuously adapting content strategies to improve engagement.
- Track and report digital performance metrics, providing recommendations for improvement based on analysis.
Branding & Messaging
- Ensure all content reflects DPWF's brand identity, maintaining consistency across all written and digital materials.
- Collaborate with internal teams to ensure consistent messaging across all communication pieces.
Reporting & Analytics
- Develop weekly, monthly, and yearly reports analysing the effectiveness of digital content and social media strategies.
- Analyse key metrics related to content performance, social media engagement, and audience growth, optimising future content strategies accordingly.
Market Research & Benchmarking
- Regularly research industry trends, competitor content strategies, and social media best practices.
- Implement benchmarking efforts to maintain the competitiveness and alignment of DPWF's content with market trends.
Qualifications & Skills:
- Minimum 5 years of experience in digital communications, social media content creation, and content management across multiple platforms.
- Experience with content performance analysis, reporting tools, and website tools.
- Strong understanding of digital and social media best practices.
- Experience in content strategy development and management across multiple platforms.
- Familiarity with market research tools and industry benchmarking techniques.
- Excellent creative and technical copywriting skills.
- Exceptional analytical skills, with the ability to derive actionable insights from performance data.
- Strong project management skills and the ability to prioritise multiple tasks efficiently.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Agency background preferred, with experience working in a fast-paced agency environment.
- Proficiency in both English and Arabic
