The Digital Content Creator is responsible for producing engaging, high-quality content for digital platforms. This role involves creating visual, written, and video content that enhances brand awareness, drives engagement, and supports marketing objectives.
Key Responsibilities
- Create and publish content across social media platforms (Instagram, TikTok, X, Facebook, LinkedIn, etc.).
- Produce and edit videos, photos, and graphics tailored to each platform.
- Develop creative concepts and content ideas aligned with the brand's strategy.
- Write captions, scripts, and short-form copy that fits the brand voice.
- Monitor trends, hashtags, and cultural moments to create timely content.
- Collaborate with marketing, design, and product teams on campaign ideas.
- Track performance metrics and optimize content based on analytics.
- Manage content calendars and ensure consistent posting.
- Stay updated on digital content trends, tools, and best practices.
Requirements
- Proven experience as a content creator or similar role.
- Strong skills in video editing and photo editing (e.g., Adobe Premiere, CapCut, Photoshop, Canva).
- Excellent communication and storytelling abilities.
- Understanding of social media algorithms and engagement tactics.
- Ability to work under tight deadlines and produce fast-turnaround content.
- Creativity, attention to detail, and a strong visual sense.
