Digital Marketing & Social Media Executive
Experience: 3 Years
Industry: Magazine / Media / Publishing
Job Description:
A results-driven Digital Marketing and Social Media professional with nearly three years of hands-on experience in managing and growing digital presence for a magazine brand. Skilled in content strategy, audience engagement, campaign execution, and performance analytics across multiple digital platforms.
Key Responsibilities:
- Planned, executed, and managed social media strategies across platforms including Instagram, Facebook, X (Twitter), LinkedIn, and YouTube to increase brand awareness and readership.
- Created engaging content calendars aligned with editorial themes, magazine launches, features, and special editions.
- Collaborated closely with editorial, design, and sales teams to promote articles, cover stories, events, and advertising campaigns.
- Managed paid social media campaigns, including audience targeting, budgeting, A/B testing, and performance optimization.
- Monitored trends, audience behavior, and competitor activity to inform content and campaign strategy.
- Analyzed social media and website performance using tools such as Meta Business Suite, Google Analytics, and native platform insights.
- Optimized website and article content using SEO best practices to improve organic reach and traffic.
- Supported email marketing campaigns and newsletter promotions to drive subscriptions and engagement.
- Engaged with the online community by responding to comments, messages, and mentions to maintain a strong brand voice.
Key Skills:
- Social Media Management & Strategy
- Digital Campaign Planning & Execution
- Content Marketing & Copywriting
- Paid Advertising (Meta, Google, LinkedIn)
- SEO & Website Analytics
- Audience Growth & Engagement
- Editorial & Brand Alignment
- Performance Reporting & Insights
Achievements (Optional Add Metrics if Available):
- Increased social media followers and engagement through consistent content strategy.
- Improved website traffic and article reach via SEO and social promotions.
- Successfully supported magazine launches, special editions, and branded campaigns.
