Joining Global Marketing & Communications (GMC) means contributing to the company's customer-centric growth engine by helping customers live more confident futures. Whether driving external or internal marketing and communications, you'll be fostering engagement and alignment with MetLife's purpose and values that enable positive customer experiences. Become part of a dynamic team that harnesses an agile and data-driven approach across paid, owned, and earned channels to deliver meaningful and measurable outcomes for MetLife's key stakeholders: associates, communities, customers, and shareholders.
The Opportunity
The Digital Marketing and Data Governance Lead is responsible for Digital marketing ownership, agency governance, performance marketing, Adobe Analytics reporting, website journey/UI/UX, and data governance across digital assets across Egypt. This is an exciting opportunity to act as the department's digital marketing go-to person, ensuring digital campaigns, agencies, website journeys, analytics reporting, and digital data governance are managed in a structured, measurable, and insight-led manner. The role translates performance and digital asset data into actionable recommendations that improve campaign effectiveness, customer journeys, and business impact.
Key Responsibilities
- Lead the digital marketing strategy, ensuring the effective utilization of appropriate digital assets, and supervise agency strategy and execution to achieve business objectives.
- Adobe Analytics, Dashboarding & Performance Reporting.
- Website Customer Journey, Information Architecture, UI & UX Governance.
- Digital Data Governance, Measurement Frameworks & Data Quality Assurance.
- Performance Marketing Management & Optimization.
- Digital Agency Governance & Vendor Management.
- Digital Product Support & End-to-End Customer Journey Enhancement.
- Data-Driven Insights & Recommendations to Improve Business Performance.
- Digital Asset Performance Monitoring & Continuous Improvement.
- AI-Driven Marketing Insights & Automation: Leverage AI tools and analytics to optimize campaign performance, enhance customer targeting, automate reporting, and support data-driven decision-making.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Data Analytics, or a related field.
- 7-10 years of experience in Digital Marketing, Performance Marketing, Digital Analytics, or Data Governance.
- Strong experience with Adobe Analytics, digital reporting, and performance measurement.
- Proven experience managing digital agencies and external partners.
- Experience in website optimization, customer journey mapping, and UI/UX governance.
- Familiarity with AI-powered marketing, analytics, and automation tools is highly preferred.
- Strong analytical, stakeholder management, and project management skills.
Preferred Qualifications
- Experience in digital marketing strategy, performance marketing, customer journey optimization, or digital transformation initiatives.
- Advanced proficiency in Adobe Analytics, Google Analytics, or other digital measurement and reporting platforms.
- Experience in developing and maintaining digital dashboards, KPI frameworks, and data-driven performance reporting.
- Familiarity with digital data governance principles, tagging strategies, measurement frameworks, and data quality controls.
- Knowledge of SEO, SEM, paid media, conversion rate optimization (CRO), and marketing attribution models.
- Experience working in a cross-functional environment with marketing, technology, product, and agency teams.
- Strong project management and stakeholder management skills, with the ability to influence decisions through data and insights.
- Experience in website management, content optimization, and enhancing digital customer experiences across multiple channels.
About MetLife
Recognized on Fortune magazine's list of the World's Most Admired Companies and Fortune World's 25 Best Workplaces™, MetLife, through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
As part of our New Frontier strategy, MetLife is building an AI-enabled, people-centered future. We're looking for people who bring curiosity, adaptability, and a growth mindset as we use AI to enhance how we serve customers, support communities, and evolve the way work gets done. At MetLife, AI is a responsible partner that supports human judgment, creativity, and continuous improvement while helping us build trust, inclusion, and long-term value.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible. Join us!
