Digital Marketing and Social Media Manager

Digital Marketing & Social Media Manager

(Central Operations & Growth Role)

This role serves as the operational and strategic backbone of our digital marketing ecosystem. The Digital Marketing & Social Media Manager is responsible for turning goals into coordinated campaigns, ensuring every channel, asset, and metric is aligned and performing.

What This Person Must Be Able to Do

1. Own Campaign Execution End-to-End

Translate organizational goals into structured digital campaigns

Plan timelines, content themes, and channel strategy

Ensure campaigns launch on time and stay cohesive across platforms

2. Manage All Digital Channels

Schedule, publish, and manage content across all social platforms

Adapt messaging per platform rather than copy-pasting

Maintain consistency in voice, quality, and brand standards

3. Act as the Central Coordinator

Serve as the point person between leadership, creative, and tech

Track deliverables, deadlines, and dependencies

Ensure no gaps between content, landing pages, emails, or ads

4. Analyze Performance & Optimize

Track metrics across organic, paid, SEO, and traffic sources

Identify which content converts and why

Adjust strategy based on data, not guesses

Clearly communicate insights and recommendations

5. Drive Traffic & Conversions

Understand SEO fundamentals and content optimization

Manage or collaborate on Meta ads and paid campaigns

Connect social traffic to landing pages, email flows, and conversions

Flag broken funnels or underperforming assets

6. Maintain Operational Discipline

Manage editorial calendars that are actually followed

Track content assets and versions

Prevent missed posts, broken links, or inconsistent messaging

7. Protect Brand Integrity & Judgment

Ensure storytelling aligns with values and brand voice

Exercise judgment during sensitive or high-risk moments

Know when to pause, pivot, or escalate issues

8. Think Systemically

See how all parts work together: content, traffic, conversion, follow-up

Continuously evaluate what to scale, improve, or stop

Build repeatable systems rather than one-off efforts

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