Summary
You will play a crucial role on the overall digital strategy deployed on digital media, related e-commerce activity and driving social campaign for Grand Hyatt Dubai. You will work closely with other departments, such as Operations, Sales, Revenue, F&B, and Marketing, to gather relevant data and support all business requirements and objectives.
- Support the digital marketing team in driving direct bookings through brand.com create and manage campaigns across all channels, including but not limited to SEO, pay-per-click (PPC), metasearch, display, social media, and email marketing efforts.
- Responsible to update and maintain websites and micro-sites work with partnered agencies to ensure contents are current and optimized for search engine and user experience is optimum for driving conversion rates.
- Responsible to monitor and respond guests online feedback, creating a positive relationship with guests through online reputation platforms.
- Track and report performance provide actionable insights and recommendations based on data analysis to optimize future campaigns.
- Collaborate with internal team and stakeholders to develop digital plans.
- Work closely with external partners for comprehensive strategic recommendations and ensure campaign's KPIs are achieved across all channels.
- Stay updated on the latest digital trends and best practices to continually improve marketing efforts.
Qualifications
- Bachelor's degree in digital, e-commerce, business, or a related field.
- Minimum 2 years of experience in a similar role, preferably within the hospitality industry.
- Strong understanding of digital marketing efforts, including SEO, pay-per-click (PPC), metasearch, display, social media, and email marketing.
- Creativity, attention to detail, initiative-taker.
- Excellent communicator, project management and analytical skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
