Digital Marketing & Content Specialist - Bangalore, India

VDart Digital is a technology solutions company specializing in Artificial Intelligence, Digital Engineering, Cloud, Data & Analytics, Enterprise Applications, and Digital Transformation.

We are building innovative AI-powered products, including:

● HireNeura: An AI-native hiring platform designed to help organizations streamline recruitment, evaluate candidates, and strengthen hiring integrity.

● TestSamurAI: An AI-powered software testing platform designed to accelerate and improve software quality assurance.

We are looking for a creative, resourceful, and execution-oriented Digital Marketing & Content Specialist to help build awareness, engagement, and demand for our products and services.

The Digital Marketing & Content Specialist will be responsible for developing, coordinating, and executing digital marketing content and campaigns.

The ideal candidate is an excellent writer, a strong researcher, and a creative storyteller who can translate complex technology concepts into compelling business-focused messaging.

This is a hands-on role requiring someone who can independently manage content creation, social media activities, campaign execution, and performance tracking.

1. Content Creation & Thought Leadership

● Research and develop high-quality blogs, articles, social media posts, newsletters, and thought leadership content.

● Translate technical topics involving AI, enterprise technology, recruitment, software testing, and digital transformation into clear, engaging business content.

● Develop content for different audiences, including enterprise executives, technology leaders, HR leaders, talent acquisition professionals, and procurement teams.

● Support executive thought leadership by drafting LinkedIn posts, articles, and industry perspectives.

● Repurpose research, webinars, product demonstrations, and industry developments into multiple content formats.

● Ensure content is accurate, original, professional, and aligned with brand messaging.

2. Social Media Marketing

● Manage content planning, publishing, and engagement.

● Develop and maintain a monthly social media content calendar.

● Create compelling LinkedIn posts, captions, campaign messages, and promotional copy.

● Coordinate with the Graphic Designer & Video Editor to produce branded graphics, carousels, and videos.

● Monitor relevant industry trends, competitor activities, and social media engagement.

● Support senior leadership with professional LinkedIn content.

3. Product Marketing & Campaign Execution

● Develop product-focused marketing content highlighting features, benefits, use cases, and business outcomes.

● Support product launches, feature announcements, webinars, industry conferences, and promotional campaigns.

● Create messaging for email campaigns, product brochures, one-pagers, presentations, and website pages.

● Work with product and sales teams to understand customer challenges and translate them into relevant marketing content.

● Support campaigns targeting enterprise customers, particularly in North America and other international markets.

4. Website Content & SEO

● Write and optimize website content, landing pages, blogs, and product descriptions.

● Apply basic SEO principles, including keyword research, content structure, and metadata optimization.

● Coordinate website content updates with internal development teams.

● Track website traffic and content performance using available analytics tools.

5. Marketing Analytics & Coordination

● Monitor social media reach, engagement, website traffic, and campaign performance.

● Prepare monthly marketing performance reports.

● Maintain content schedules, campaign trackers, and marketing asset repositories.

● Coordinate creative requirements and deadlines with the Graphic Designer & Video Editor.

● Recommend improvements based on campaign performance and audience engagement.

● Bachelor's degree in Marketing, Communications, Journalism, Business, or a related discipline.

● 2–4 years of experience in digital marketing, content marketing, or B2B marketing.

● Excellent written and verbal English communication skills.

● Demonstrated experience writing LinkedIn posts, articles, blogs, and marketing copy.

● Strong research, editing, proofreading, and storytelling abilities.

● Experience managing social media content calendars and digital campaigns.

● Working knowledge of SEO, website content management, and marketing analytics.

● Proficiency with AI-assisted content tools such as ChatGPT, Claude, or equivalent platforms.

● Ability to independently manage multiple assignments and deadlines.

● Experience with B2B SaaS, IT services, AI products, or technology companies.

● Experience creating content for US or international enterprise audiences.

● Familiarity with LinkedIn Analytics, Google Analytics, Search Console, HubSpot, Mailchimp, or similar tools.

● Understanding of enterprise recruitment, HR technology, AI, or software testing.

● Basic familiarity with Canva or other design tools.

We value candidates who demonstrate:

● Strong ownership and initiative.

● Creativity combined with attention to detail.

● Curiosity about emerging technologies.

● The ability to simplify complex topics.

● Good judgment when using AI-generated content.

● A results-oriented and collaborative mindset.

The successful candidate will be expected to:

● Maintain a consistent marketing calendar across all three brands.

● Deliver high-quality social media content and thought leadership articles.

● Support product awareness and lead-generation campaigns.

● Coordinate timely delivery of creative marketing assets.

● Improve marketing engagement and content effectiveness over time.

Interested candidates should submit:

1. Updated resume.
2. Samples of at least three LinkedIn posts or social media campaigns you have personally developed.
3. Two writing samples, preferably B2B technology articles or blogs.
4. A brief description of the AI and marketing tools you currently use and why.

Shortlisted candidates may be asked to complete a practical content creation assessment.