Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: DSO, Dubai

Employment Type: Full-time

Salary Range: AED 4,000 5,000

Job Overview :

We are looking for a proactive Digital Marketing Executive to handle end-to-end digital marketing activities, with a strong focus on SEO, lead generation, and online brand visibility. The role is responsible for driving qualified leads, improving digital presence, and supporting business growth through effective marketing strategies in the HR and staffing space.

Key Responsibilities SEO & Website Management

- Develop and implement on-page and off-page SEO strategies to improve search rankings. - Conduct keyword research aligned with HR, recruitment, and staffing services.

- Optimize website content, landing pages, meta tags, and blog articles.

- Monitor website performance using tools such as Google Analytics and Search Console.

- Coordinate with developers or vendors for technical SEO improvements.

Lead Generation & Campaign Management

- Plan and execute lead generation campaigns across digital channels.

- Manage inbound lead funnels and improve conversion rates. - Create and optimize landing pages and lead forms.

- Track, analyze, and report on lead performance and ROI.

- Work closely with the sales and recruitment teams to ensure lead quality.

Digital Marketing, Content & Email Marketing

- Manage social media platforms (LinkedIn, Instagram, Facebook) for brand visibility.

- Plan and publish content related to HR solutions, recruitment trends, and hiring needs.

- Create and execute email marketing campaigns for clients, candidates, and internal databases.

- Manage email lists, segmentation, and campaign scheduling.

- Track open rates, click-through rates, and conversions to improve email performance.

- Support employer branding and corporate marketing initiatives.

Analytics & Reporting

- Prepare weekly and monthly performance reports.

- Analyze traffic, leads, and campaign effectiveness.

- Suggest data-driven improvements to enhance marketing outcomes.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, or a related field. 24 years of experience in digital marketing, SEO, and lead generation.

Strong understanding of SEO best practices and search engine algorithms.

Experience with Google Ads, social media ads, and marketing tools.

Familiarity with CRM systems and lead tracking tools. Excellent written and verbal communication skills.

Preferred Experience

• Experience in HR consultancy, recruitment, or staffing industry.
• Knowledge of local UAE market and B2B marketing. Basic design skills or experience with tools like Canva.