Digital Marketing Executive

Digital Marketing Executive

About the Role

We are looking for a proactive and results-driven Digital Marketing Executive with 1–3 years of hands-on experience in performance marketing and social media management.

Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, and YouTube).
• Manage and optimize Meta Ads campaigns across Facebook and Instagram to maximize ROI.
• Develop and implement social media strategies to increase brand visibility and audience engagement.
• Create, schedule, and publish engaging content across social media platforms.
• Monitor campaign performance, analyze key metrics, and provide actionable insights.
• Conduct keyword research and basic SEO activities to improve website visibility.
• Coordinate with designers and content teams to develop compelling creatives and marketing assets.
• Track website traffic and campaign performance using Google Analytics (GA4) and Google Tag Manager.
• Perform A/B testing on ads, creatives, and landing pages to improve campaign performance.
• Stay updated with the latest digital marketing trends, platform updates, and best practices.

Qualifications:

• 1–3 years of hands-on experience in Digital Marketing.
• Strong experience managing Google Ads and Meta Ads campaigns.
• Good understanding of Social Media Marketing (Facebook, Instagram, LinkedIn, and YouTube).
• Experience with Google Analytics (GA4), Google Tag Manager, and Google Search Console.
• Basic knowledge of SEO and keyword research.
• Familiarity with Canva or similar creative tools is an added advantage.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Preferred Skills:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Google Ads and Meta Blueprint certifications are preferred.
• Experience working with lead generation and performance marketing campaigns is an added advantage.