Digital Marketing Executive - Retail

Key Responsibilities:

• Develop, execute, and optimize paid advertising campaigns across Meta, Google Ads, Snapchat, TikTok, and other relevant digital platforms.
• Manage and allocate advertising budgets effectively to maximize ROAS and business growth.
• Monitor, analyse, and report on campaign performance, providing insights and recommendations for continuous improvement.
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Implement customer acquisition, retention, and retargeting strategies across all brands.
• Collaborate closely with Marketing, E-commerce, Product, and Retail teams to align campaigns with business goals.
• Perform A/B testing on creatives, audiences, and campaign structures to improve conversion rates and campaign efficiency.
• Support product launches, seasonal promotions, and brand-specific campaigns.
• Track key performance indicators including traffic, conversions, CPA, CTR, ROAS, and revenue contribution.
• Plan, create, and manage email marketing campaigns, including promotional, transactional, and automated customer journeys.
• Develop and execute newsletter strategies to drive customer engagement, retention, and repeat purchases.
• Manage customer segmentation and email automation flows, including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns.
• Monitor and optimize email marketing performance through open rates, click-through rates, conversion rates, and revenue attribution.
• Develop and implement SEO strategies to improve organic search visibility, website traffic, and search engine rankings.
• Conduct keyword research and optimise website content, landing pages, product pages, metadata, and blog content for search engines.
• Monitor SEO performance and provide recommendations to improve rankings, user engagement, and conversions.
• Stay updated on industry trends, platform developments, search engine algorithm updates, and digital marketing best practices.

Requirements:

• Bachelor's degree in marketing or equivalent
• 5 to 7 years of experience in digital advertising
• Experience in Retail or eCommerce