Job Title: Digital Marketing Generalist / Growth Marketer
Location: [On-site - Jeddah, Saudi Arabia]
Job Type: Full-time
About the Role
We are seeking a versatile, fast-learning, and execution-driven Digital Marketing Generalist / Growth Marketer to join our team. In this role, you will bridge the gap between performance-driven paid acquisition and fast-paced content creation. You'll be responsible for testing ad creative concepts, shooting short-form videos, writing compelling copies, and executing paid advertising campaigns across multiple digital channels.
Key Responsibilities
- Paid Media & Performance Marketing:
- Launch, manage, and optimize paid ad campaigns across Meta Ads, TikTok Ads, and Google Ads.
- Monitor daily spend, analyze campaign performance metrics (CPA, ROAS, CTR), and adjust targeting strategies.
- Prepare actionable performance reports to drive continuous growth.
- Short-Form Video & Trend Content Creation:
- Brainstorm, script, and shoot high-converting short-form videos (UGC style) using a smartphone.
- Edit fast-paced videos tailored for TikTok, Instagram Reels, and YouTube Shorts using tools like CapCut.
- Identify and leverage social media trends, viral sounds, and content formats relevant to our target audience.
- Copywriting:
- Write clear, persuasive ad copies (hook, value proposition, call-to-action) designed for conversion.
- Draft scripts for video ads and engaging captions for daily social posts.
- Visual Direction & Basic Asset Creation:
- Maintain visual brand consistency across channels using tools like Canva and AI image generators.
- Design simple ad creatives, story frames, and thumbnails quickly without relying on a dedicated graphic designer.
Requirements & Qualifications
- Experience: 0–2 years of experience in digital marketing, performance advertising, or hands-on content creation (fresh graduates with a strong execution portfolio are welcome to apply).
- Tool Proficiency:
- Ad Managers: Meta Ads Manager, TikTok Ads Manager, Google Ads.
- Editing & Design: CapCut (or similar tools), Canva, and generative AI tools (e.g., ChatGPT, Midjourney).
- Skills & Mindset:
- Strong understanding of platform algorithms, UGC formats, and social media trends.
- Solid aesthetic judgment, creative eye for framing, and strong detail orientation.
- High energy, adaptability, and a test-and-learn mindset focused on speed of execution.
