Digital Marketing & Growth Specialist

IMAAR Landscaping is a growing landscaping and contracting company specializing in softscape, hardscape, irrigation, and outdoor development projects.

We are looking for a results-driven Digital Marketing & Growth Specialist who understands lead generation, not just posting content.

Key Responsibilities

Strategy & Growth

Develop and execute a monthly digital marketing plan aligned with business goals

Define and target the right audience (residential, compounds, commercial projects)

Propose offers and campaigns that generate real inquiries (site visits, design requests)

Content Management

Create and manage a monthly content calendar

Produce and/or coordinate:

812 posts per month

46 reels per month

Stories and on-site content (phone shooting is acceptable)

Ensure consistent branding and messaging

Paid Advertising (Critical)

Plan, launch, and optimize Facebook & Instagram ad campaigns

Campaign objectives: Messages, Leads, Calls

Manage ad budgets efficiently and improve cost per lead

Test audiences, creatives, and formats

Reporting & Lead Tracking

Track inquiries, messages, and lead quality

Submit weekly and monthly performance reports

Continuously optimize campaigns based on data

Requirements (Must-Have)

25 years of experience in digital marketing

Proven experience with Meta Ads Manager

Strong background in lead generation for service-based businesses

Ability to show real case studies or results

Good understanding of local market targeting

Canva skills (or ability to brief designers clearly)

Strong communication and accountability mindset

Experience in landscaping, construction, or real estate is a strong plus

KPIs & Performance Expectations

Consistent content delivery as per plan

Active ad campaigns running monthly

Generation of qualified inquiries (not vanity metrics)

Clear, transparent reporting

Performance-based evaluation

Compensation

Competitive salary based on experience

Performance-based bonuses

Clear KPIs and growth opportunities

Important Note

This role is results-focused.

Candidates who rely only on organic posting without lead generation experience will not be considered.