Digital Marketing & Growth Specialist

About Tradeics

Tradeics is building an AI-powered B2B Trade Operating System that connects buyers, suppliers, experts, and financiers in one platform for B2B commerce, procurement, payments, and business services.

Why this role matters

Growth on a B2B platform depends on bringing the right suppliers on board at a cost that makes sense. This role builds the digital engine that does it, from the first ad to an active supplier.

This is a performance and growth role, not a social media or brand role. You will be accountable for numbers, and you will have the ownership to build the system that produces them.

What you will own

1. Supplier lead generation

• Plan, launch, and optimize digital campaigns aimed at B2B suppliers.
• Run search, social, email, messaging, retargeting, SEO, referral, and partnership channels.
• Judge every channel by the qualified and activated suppliers it produces, not by traffic.

2. Performance marketing, hands-on

• Campaign setup, audience targeting, keyword research, and ad copy in Arabic and English.
• Budget allocation, bidding, and A/B testing.
• Scale what works, and stop what does not, quickly and with evidence.

3. Landing pages and conversion

• Build and test landing pages by supplier segment.
• Improve value propositions, calls to action, forms, and registration flows, with a focus on mobile.
• Run a continuous conversion rate optimization program.

4. Automation and lead nurturing

• Build email and messaging sequences, reminders, and retargeting for leads that do not register right away.
• Create content that moves suppliers from interest to registration to activation.

5. CRM and sales handoff

• Capture every lead with its source, campaign, and segment.
• Build lead scoring with the Sales Manager, Supplier Onboarding Program, and hand leads to sales quickly and cleanly.
• Analyze lost leads and feed the findings back into targeting and messaging.

6. Analytics and attribution

• Set up tracking from first click to supplier activation.
• Build dashboards that show where suppliers come from, what they cost, and how far they progress.
• Report to management with clear recommendations on where to invest next.

How you will be measured

• Qualified supplier leads and cost per qualified lead
• Conversion from lead to registration and from registration to activation
• Activated suppliers generated by marketing
• Acquisition cost and return by channel
• Landing page conversion
• Followers, impressions, and likes are not success measures for this role.

Qualifications: must have

• 3+ years in performance or growth marketing, with a focus on lead generation.
• Hands-on management of paid budgets across the major ad platforms.
• Analytics and conversion tracking you set up yourself: events, conversions, and UTM structure.
• Experience connecting campaigns to a CRM and measuring results beyond the form submission.
• Experience building and A/B testing landing pages.
• Strong analytical skills, and experience building performance dashboards.
• Commercial understanding of B2B funnels, acquisition cost, and unit economics.
• Written Arabic and English good enough to produce campaign copy in both.
• Bachelor's degree in marketing, business, or a related field, or equivalent professional experience.

Qualifications: nice to have

• Experience in B2B SaaS, marketplaces, FinTech, procurement technology, or e-commerce.
• SME or merchant acquisition experience.
• SMS and messaging campaigns and automation.
• Marketing automation platforms.
• Arabic and English SEO/AEO and search content.
• Advertising platform certifications.
• Basic SQL or experience working with product data.

Who you are

• A growth operator, not a content creator. You are comfortable being accountable for numbers.
• Experimental. You test fast, measure honestly, and cut what does not work.
• Self-sufficient. You set up the tracking and build the pages without waiting for an agency.
• Commercial. You can answer: We spent X this month. How many suppliers did it activate, what did each cost, and where should the next budget go

What we offer

• A founding role in the team, with ownership of the full digital acquisition engine.
• Direct work with Tradeics leadership and a close partnership with the Sales Manager, Supplier Onboarding Program.
• Freedom to choose channels, tools, and tests, backed by data rather than opinion.
• Competitive compensation with a performance-based component.

Hiring process

• Application review.
• Introductory call.
• Interview on your track record: campaigns you ran, budgets you managed, and the numbers behind them.
• Practical session: present a 60-day supplier acquisition plan for a given budget.
• Final conversation with leadership and reference checks.

How to apply

Apply through LinkedIn with your CV. In a few lines, tell us about a lead generation campaign you ran: the budget, the number of leads, the cost per lead, and how many became customers.

If you are a builder who wants to own the numbers, not just the campaigns, we would love to hear from you.