About Mind | Body | Soul by Frappy
At Mind | Body | Soul, we believe that healthy eating should be joyful, accessible, and inspiring. Our meal plans and dine-in experiences are crafted to nourish not just the body, but the mind and soul too — with flexible, delicious, and results-driven options tailored to every lifestyle. We're passionate about helping people live better, and we're growing fast. Join us on this journey!
Role Overview
We are looking for a creative, strategic, and results-driven Digital Marketing Lead to lead our marketing efforts across our healthy meal plans and dine-in restaurant.
You will be responsible for developing and executing comprehensive marketing strategies that drive brand growth, customer acquisition, and engagement across all digital and offline channels.
Key Responsibilities
- Develop and implement a full-funnel marketing strategy aligned with business goals.
- Manage social media channels (Snapcnat, Instagram, TikTok, LinkedIn) including content planning, posting, and community engagement.
- Plan and execute paid advertising campaigns across Meta, Google, TikTok, and LinkedIn to drive leads and conversions.
- Oversee the creation of engaging content including reels, posts, blogs, videos, and ads, maintaining a consistent brand voice.
- Launch and optimize email and SMS marketing campaigns for customer engagement and retention.
- Lead seasonal and promotional campaigns from ideation to execution across platforms.
- Identify and manage partnerships with influencers, creators, and like-minded brands.
- Monitor and report on marketing KPIs using tools like Google Analytics, Meta Business Suite.
- Stay ahead of digital trends and activate innovative marketing ideas to boost brand visibility.
Qualifications & Skills
- 5+ years of marketing experience, ideally in food, beverage, health, or wellness sectors.
- Proven track record of developing and executing successful end to end marketing campaigns.
- Strong expertise in digital marketing, social media management, paid media, and CRM tools.
- Exceptional content storytelling and brand-building instincts.
- Data-driven mindset with experience in campaign tracking and performance optimization.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Passion for food, wellness, and creating memorable customer experiences.
Why Join Mind | Body | Soul
- Be part of a mission-driven brand that truly makes a difference in people's lives.
- Competitive salary + commission structure.
- Collaborative, energetic, and supportive team culture.
- Growth opportunities in a fast-expanding company.
