This is a remote position.
About Us
SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. As a licensed EMI from the Saudi Central Bank, we empower companies with innovative tools to simplify finance management.
Role Overview
You'll own SiFi's digital growth engine. Your mission: drive measurable pipeline through smart demand-gen, high-quality lead generation, and data-driven decision-making.
Key Responsibilities
- Build and run always-on demand-generation and lead-generation programs across paid social, search, and retargeting
- Own email marketing: segmentation, automation flows, lifecycle campaigns, and performance optimization
- Develop and execute account-based marketing (ABM) plays for priority accounts
- Analyze funnel performance, attribution, and campaign ROI making decisions based on data, not guesswork
- Maintain dashboards to track CPL, CAC, conversion rates, and pipeline contribution
- Own all digital marketing reporting: weekly, monthly, and campaign-specific performance reports
- Coordinate with sales to align campaigns with ICP, messaging, and lead quality expectations
- Brief and manage external agencies/freelancers when needed
- Continuously experiment with new channels, creatives, landing pages, and funnel optimizations
- Prepare monthly demand-gen plans tied to clear targets, budgets, and expected outcomes
Requirements
- 5+ years in digital marketing, ideally in B2B SaaS or Fintech
- Strong experience in performance marketing, analytics, and marketing automation
- Deeply data-driven mindset able to extract insights, identify patterns, and act fast
- Strong reporting skills: dashboards, insights, and translating data into action
- Self-managed, organized, and effective in a remote setup
- Excellent up to Fluent in English is a MUST.
