Digital Marketing Manager

We are seeking a Digital Marketing Manager with proven experience in marketing for education and training services. This role focuses on driving qualified leads, pipeline growth, and brand visibility among corporate clients, HR teams, and decision-makers. Industry experience in B2B education or corporate training is essential.

Key Responsibilities

• Develop and execute B2B digital marketing strategies targeting corporate and enterprise clients
• Drive lead generation for corporate training, upskilling, and learning solutions
• Manage paid campaigns across Google Ads, LinkedIn Ads, and Meta with a B2B focus
• Build and optimize funnels for B2B lead qualification and conversion
• Oversee content marketing, email campaigns, and account-based marketing initiatives
• Track, analyze, and report on campaign performance and pipeline impact
• Collaborate closely with sales and business development teams to align on lead quality and targets
• Manage budgets, timelines, and external agencies or vendors

Requirements

• 5+ years of digital marketing experience
• Direct experience in B2B marketing for education, training providers, corporate learning, or edtech (mandatory)
• Strong understanding of B2B funnels, lead scoring, and CRM systems
• Hands-on experience with LinkedIn Ads and performance marketing
• Data-driven mindset with strong analytical and communication skills
• Experience managing teams or agencies is a plus

Mandatory Requirement

• Candidates must have prior experience marketing B2B education or corporate training services. Applications without this background will not be considered.