Key Accountabilities
Digital Strategy & Execution:
- Define and implement the digital roadmap for websites, mobile apps, push notifications, and paid media campaigns.
- Align digital initiatives with overall marketing and business objectives.
Platform Management:
- Oversee UX/UI optimization, technical performance, and continuous improvements for web and app platforms.
- Ensure seamless integration with analytics, CRM, and marketing automation systems (in collaboration with respective managers).
Performance & Analytics:
- Monitor KPIs such as website traffic, app downloads, engagement metrics (MAU/DAU), push notification CTR, and paid media ROI.
- Use analytics tools to identify trends and propose enhancements to improve fan experience and conversion rates.
Vendor & Project Oversight:
- Manage relationships with external development agencies and technology partners to deliver projects on time and within scope.
- Coordinate cross-functional teams for successful execution of digital initiatives.
Innovation & Benchmarking:
- Stay ahead of global sports digital trends and recommend new technologies or features to enhance fan engagement.
Generic Accountabilities
- Uphold brand values and digital vision across all owned platforms.
- Ensure compliance with internal governance, security, and performance standards.
- Foster collaboration with internal teams and external partners to achieve digital objectives.
- Maintain flexibility to adapt to evolving technologies and fan engagement trends.
