Digital Marketing Manager – DXR CS Commercial

Job Title

Job Description

Job Responsibilities:

• Lead end-to-end activation of digital campaigns across paid search, paid social, display, video, and owned channels.
• Translate regional commercial strategies into executable digital and local sales campaigns. Activate omni-channel campaigns aligned to customer journey stages and commercial objectives.
• Act as a key interface to regional and market colleagues, ensuring campaigns are executed with the right channels and messaging, campaign toolkits, activation guidance, and best practices.
• Own campaign planning, calendars, budgets, and timelines, ensuring on-time and high-quality delivery.
• Drive ROI tracking, performance measurement, and reporting across campaigns.
• Monitor performance against KPIs and commercial objectives.
• Conduct A/B testing on creative, messaging, formats, and targeting.
• Analyze campaign performance data and translate insights into clear, actionable recommendations.
• Deliver regular performance dashboards, reports, and post-campaign analyses to stakeholders.
• Act as the activation point of contact for internal teams and external partners.
• Ensure compliance with brand, legal, and data privacy standards.
• Improve activation processes, documentation, and workflows to enable scalability and efficiency.

You're the right fit if:

• You have a Bachelor's / Master's Degree in Marketing, Marketing Communications, Business Administration, Communications, Public Relations or equivalent.
• A minimum 5 years of experience with Bachelor's in areas such as Marketing Strategy, Brand Management, Digital Marketing, Public Relations, Market Research or equivalent in Healthcare or Consumer Goods domain
• You work with a high level of autonomy, translating strategic direction into consistent, high-quality digital execution across regions and markets.
• You have solid experience in digital marketing and campaign activation, preferably in healthcare or complex B2B environments.
• You are comfortable working in a cross-functional, international setup, closely engaging with sales, service, marketing, and regional teams.
• You combine creative thinking with strong operational execution, planning, and optimization skills.
• You are familiar with analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• You bring attention to detail, operational excellence, and a problem-solving, action-oriented mindset.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .