Digital Marketing Manager

Job Overview

We are seeking an experienced Digital Marketing Manager to lead and execute full-funnel marketing strategies within the real estate sector. This role will be responsible for driving qualified leads, strengthening brand presence, and supporting sales teams through high-performing digital and on-ground marketing initiatives.

The ideal candidate will have strong hands-on digital marketing experience, a solid understanding of real estate lead cycles, and the ability to manage multiple campaigns from strategy through to execution and reporting.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement full-funnel marketing strategies tailored to the real estate market
  
• Create and manage annual and quarterly marketing plans and budgets
  
• Define KPIs and measure ROI across all marketing activities
  

Digital Marketing & Performance

• Plan and execute SEO, SEM, Google Ads, Display Ads, and paid social campaigns
  
• Manage performance marketing across Facebook, Instagram, YouTube, and LinkedIn
  
• Oversee CRM systems and email marketing automation (e.g. HubSpot, Mailchimp, Salesforce)
  
• Analyse web traffic, conversion rates, and lead quality to optimise campaigns
  

Content Creation & Branding

• Oversee creation of engaging content for websites, blogs, social media, email, and marketing collateral
  
• Ensure brand consistency across all digital and offline channels
  
• Coordinate with designers, videographers, and content creators as required
  

Website & Landing Pages

• Manage and maintain the company website
  
• Optimise landing pages for lead generation and SEO performance
  
• Liaise with developers or agencies for ongoing website improvements
  

Lead Generation & Nurturing

• Implement and optimise digital lead generation strategies
  
• Monitor lead flow, lead quality, and campaign effectiveness
  
• Develop lead nurturing journeys to convert enquiries into site visits and sales
  

Offline & On-Ground Marketing

• Coordinate marketing materials for hoardings, print ads, events, and property exhibitions
  
• Manage site branding and promotional activities
  
• Organise and promote open houses and customer engagement events
  

Analytics & Reporting

• Prepare weekly and monthly performance reports
  
• Use data insights to refine strategy and improve future campaign performance
  
  

• Bachelor's or Master's degree in Marketing, Business, or a related field
  
• Minimum 4 years experience in digital marketing (with 3+ years in real estate)
  
• Strong knowledge of Google Ads, Meta Ads Manager, SEO tools, and analytics platforms
  
• Hands-on experience with Google Analytics, Search Console, CRM systems, and marketing automation
  
• Proven experience in campaign planning, execution, and lead tracking
  
• Ability to work independently and manage multiple projects simultaneously
  
• Excellent communication, organisational, and leadership skills
  
• Russian language skills preferred (spoken and written)
  
• Open to all nationalities