Digital Marketing Manager

Job Title: Digital Marketing Manager

KEY RESPONSIBILITIES

1. Digital Marketing Strategy and Planning

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Develop comprehensive digital marketing strategies aligned with client business goals and objectives.

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Conduct market research, competitor analysis, and audience profiling to identify growth opportunities.

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Create annual, quarterly, and monthly marketing plans and campaign calendars.

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Recommend digital solutions and marketing initiatives to improve brand visibility and lead generation.

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Establish key performance indicators (KPIs) and campaign objectives.

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Present digital strategies and campaign recommendations to clients and management.

2. Social Media Management (Facebook, Instagram, and LinkedIn)

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Develop and implement social media strategies for Facebook, Instagram, and LinkedIn.

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Create monthly content calendars and publishing schedules.

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Plan and oversee organic and paid social media campaigns.

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Monitor social media engagement, comments, messages, and audience interactions.

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Develop platform-specific content strategies to increase followers, engagement, and brand awareness.

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Coordinate content creation, graphics, videos, reels, and promotional materials.

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Analyze social media performance metrics and prepare monthly reports.

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Stay updated on social media trends, platform updates, and best practices.

3. Meta Ads and Google Ads Management

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Plan, launch, and optimize advertising campaigns using Meta Ads Manager and Google Ads.

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Develop lead generation campaigns to acquire qualified prospects.

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Manage campaign budgets and allocate advertising spend effectively.

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Conduct audience targeting, retargeting, and segmentation strategies.

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Perform A/B testing for ad creatives, landing pages, and campaign objectives.

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Monitor campaign performance, including CTR, CPC, CPA, ROAS, and conversion rates.

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Optimize advertising campaigns to maximize return on investment.

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Generate performance reports and provide actionable recommendations.

4. Content Marketing and Creative Management

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Oversee the creation of engaging digital content for websites, social media, advertisements, and marketing campaigns.

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Collaborate with designers, videographers, and content creators to produce high-quality materials.

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Develop marketing copy, captions, articles, blogs, and promotional content.

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Manage video production projects, including campaign videos, reels, and branded content.

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Ensure all content aligns with brand guidelines and marketing objectives.

5. SEO and Search Engine Marketing

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Develop and implement SEO strategies to improve website rankings and organic traffic.

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Conduct keyword research and competitor analysis.

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Optimize website content, landing pages, and metadata.

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Manage SEM campaigns through Google Ads.

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Monitor website traffic, search performance, and user behavior.

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Recommend website improvements to enhance search visibility.

6. Website Management and User Experience

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Coordinate website design and development projects.

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Ensure websites are updated, functional, and optimized.

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Monitor website performance, traffic, and conversion rates.

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Improve user experience, navigation, and customer journeys.

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Work with developers to implement website enhancements and landing pages.

7. Influencer, KOL, and UGC Campaigns

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Identify and engage suitable influencers and KOL partners.

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Develop influencer marketing strategies and campaign objectives.

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Manage influencer collaborations and content deliverables.

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Coordinate user-generated content campaigns.

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Measure campaign performance and return on investment.

8. Brand Activations and Events

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Support planning and execution of brand activations and marketing events.

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Coordinate promotional campaigns and event marketing activities.

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Collaborate with external vendors and partners.

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Develop event communication materials and promotional content.

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Evaluate event effectiveness and campaign outcomes.

9. AI and Marketing Innovation

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Utilize Generative AI tools to support content creation, copywriting, and campaign development.

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Apply AI marketing technologies to improve efficiency and campaign performance.

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Explore emerging marketing technologies and industry trends.

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Recommend innovative digital solutions and automation opportunities.

10. Analytics, Reporting, and Performance Management

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Monitor campaign and marketing performance using analytics tools.

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Prepare weekly and monthly performance reports.

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Analyze marketing data and provide strategic recommendations.

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Track KPIs, lead generation results, and campaign effectiveness.

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Present marketing insights to management and clients.