The Job Summary
Digital Marketing Manager is responsible for planning and execution of marketing campaigns and communication efforts; utilizing data analytics to refine marketing strategies and improve decision-making processes; supervising a team of data analysts dedicated to enhancing Stellantis's market presence, ensuring all marketing activities align with the brand's objectives and local market dynamics.
Key Responsibilities / Accountabilities
Technical / Job-Specific Competencies
1-Marketing Data Analytics
- Establish robust frameworks for analyzing marketing data, identifying key metrics that impact campaign effectiveness and overall market penetration.
- Deploy sophisticated analytical tools and software, including CRM systems and business intelligence platforms, to extract actionable insights.
- Regularly analyze market trends to anticipate changes in consumer behavior and adapt marketing strategies accordingly.
- Refine key performance indicators for marketing campaigns to better measure success rates and ROI.
- Implement detailed segmentation strategies to tailor marketing efforts to specific customer demographics, increasing engagement and conversion rates.
- Use predictive models to forecast future market trends and customer responses, enabling proactive strategy adjustments.
- Produce comprehensive reports that provide deep insights into marketing performance, supporting strategic decisions.
- Ensure the accuracy and consistency of marketing data through rigorous data management practices and regular audits.
2-Strategic Marketing Planning
- Plan and execute marketing campaigns that align with Stellantis's strategic goals and market dynamics in Saudi Arabia.
- Supervise the marketing budget efficiently, allocating resources to maximize impact and achieve the best returns.
- Develop and implement cross-channel marketing strategies, ensuring consistent messaging across digital, print, and other media.
- Conduct in-depth competitor analysis to stay ahead in the market by understanding competitor strategies and market moves.
- Continuously seek and apply innovative marketing tactics and tools to enhance the effectiveness of marketing efforts.
3-Communication Strategy Execution
- Ensure all communication is aligned with Stellantis's brand message and values, reinforcing brand identity in the market.
- Supervise communication with key stakeholders, including media, partners, and internal teams, to maintain consistent messaging.
- Develop and implement communication strategies for crisis management, maintaining brand integrity in challenging situations.
- Supervise public relations efforts to ensure positive media coverage and public perception.
- Guide the creation and distribution of content across various platforms, ensuring it meets quality standards and audience engagement goals.
4-Digital Marketing Optimization
- Develop and refine search engine optimization and marketing strategies to increase online visibility and traffic.
- Supervise the management of social media platforms, crafting strategies that enhance engagement and brand presence.
- Monitor website performance metrics and implement improvements to enhance user experience and conversion rates.
The Job Profile
1
Educational Qualifications
Bachelor's degree in marketing or business Analytics
2
Professional Certifications
Certified Marketing Analyst (CMA) - (Preferred)
3
Experience
Minimum 4 years of experience in marketing planning and data analysis, communications planning, or digital marketing
4
Languages Proficiency
Fluency in English & Arabic languages
