Digital Marketing Manager

Positive Zero is powering the region's energy transition by helping businesses, communities, and cities take control of their energy future—without the upfront cost or complexity.

With over 200 MW of decentralised power in operation and $31M in client savings to date, we're a leading energy transition partner across the GCC for the commercial, industrial, and public sectors.

Our decarbonisation-as-a-service model integrates solar, on-site utilities, energy efficiency, fleet electrification, and clean energy on demand—reducing costs, consumption, and carbon footprint.

We manage everything end-to-end, with a 200-strong team across Saudi Arabia, United Arab Emirates, Oman, and Bahrain delivering scalable, long-term solutions.

Job Title: Digital Marketing Manager

Position Summary

We are looking for an experienced, hands-on Digital Marketing Manager to lead our digital and performance marketing across the GCC. This digital-first role combines strategy and execution: you will set the direction, then build, launch and optimise campaigns yourself. You will also create much of the content that drives them. The focus is on growing brand awareness, generating qualified demand and delivering measurable ROI, while supporting brand, PR and events.

Key Responsibilities

Strategy & performance

• Set the digital marketing strategy and own the full funnel, from awareness through lead generation, conversion and nurture
• Manage budgets and optimise performance against key KPIs, including CPL, CPA, ROAS, conversion and pipeline
• Own marketing analytics, tracking, attribution and performance reporting across GA4, Google Tag Manager and relevant platforms
• Use AI tools and technologies to improve marketing processes and performance

Hands-on execution

• Plan, build, launch and optimise paid media campaigns yourself across Google Ads, LinkedIn, Meta and other B2B channels
• Run SEO, SEM, website optimisation, landing pages and conversion-rate optimisation day to day
• Manage CRM and marketing automation, including segmentation, lead scoring and nurture campaigns
• Manage external agencies, vendors and marketing projects

Content creation

• Create digital content for social media, the website, email and campaigns, turning complex technical propositions into clear and engaging stories
• Own organic social media strategy and day-to-day publishing across relevant channels
• Create presentations, pitch decks, proposals and sales enablement materials
• Develop thought leadership content and support brand, PR, media relations and events across the GCC

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business or a related field
• 8–10 years hands-on experience in digital and performance marketing
• Strong hands-on experience building and running campaigns in Google Ads, LinkedIn Campaign Manager and Meta
• A track record of creating content yourself, not just directing it
• Strong knowledge of SEO, SEM, email marketing, content marketing and digital analytics
• Experience with GA4, Google Tag Manager and CRM/marketing automation platforms such as HubSpot or Salesforce
• Strong analytical, communication, project management and budget management skills
• Equally comfortable setting strategy and rolling up your sleeves to deliver it
• Professional certification in Digital Marketing, Performance Marketing or AI in Marketing

Preferred

• GCC / Middle East market experience
• B2B marketing experience, ideally within Energy, Sustainability, Power, Technology, Industrials or Automotive
• Experience working in a marketing, communications or advertising agency
• Experience in a managerial or senior individual-contributor role
• Familiarity with Canva, Adobe, CapCut and AI-powered marketing tools

Reports To: Head of Marketing

Why Join Positive Zero

By joining Positive Zero, you will benefit from:

• A purpose-driven company at the forefront of the region's energy transition
• The opportunity to shape and grow a high-impact regional brand
• A collaborative and fast-growing environment
• Exposure to exciting projects across the GCC
• Learning and development opportunities
• Competitive compensation and benefits

*Only relevant candidates will be contacted at this time.