We are looking for a dynamic and hands-on Marketing Manager with ACLP certification and adult training experience to lead our marketing initiatives and support the development and delivery of training programmes for SMEs.
Key Responsibilities
- Develop and execute marketing strategies to generate leads and increase course enrolments
- Plan and manage digital marketing campaigns across WhatsApp, email and social media
- Create marketing content for workshops, training programmes, events and business solutions
- Organise and promote seminars, workshops and SME networking events
- Build partnerships with trade associations, training providers and business communities
- Conduct previews, workshops and adult-learning programmes
- Develop training materials, presentation slides, lesson plans and learner activities
- Support course development, assessment and programme administration
- Monitor campaign performance and prepare regular reports
- Work closely with the management, sales, training and creative teams
Requirements
- Diploma or Degree in Marketing, Business, Communications or a related discipline
- Advanced Certificate in Learning and Performance (ACLP) or equivalent adult-education qualification
- Experience conducting adult training, workshops or corporate programmes
- At least 3 years of relevant marketing experience
- Strong understanding of digital marketing, social media and lead generation
- Good presentation, facilitation and communication skills
- Able to develop training content and engage adult learners effectively
- Comfortable using AI tools, marketing automation and WhatsApp marketing solutions
- Resourceful, organised and able to manage multiple projects
- Experience working with SMEs, training providers or WSQ programmes will be an advantage
Preferred Experience
- Courseware and curriculum development
- WSQ training or assessment
- Marketing of professional training programmes
- Event and workshop management
- AI, automation, WhatsApp, TikTok or digital transformation solutions
What We Offer
- Opportunity to work with SME owners and business leaders
- Exposure to AI, automation and digital transformation projects
- Opportunities to conduct workshops and training programmes
- Supportive and fast-growing business environment
- Salary commensurate with experience and capabilities
