Digital Marketing Manager

We are seeking a Senior Digital Marketing Manager who is also a skilled content creator. You will be the driving force behind Xpeng's digital brand image in the region. This is a unique role where strategic leadership meets hands-on content production. You will not only manage campaigns but also create the content that captures the essence of our intelligent, premium EVs.

Key Responsibilities

• Lead the end-to-end digital marketing strategy for Xpeng in the UAE and KSA, focusing on brand awareness and lead generation.
• Conceptualize, script, shoot, and edit high-quality video and visual content that highlights Xpeng's technology, design, and driving experience for a luxury audience.
• Manage all social media platforms (Instagram, YouTube, LinkedIn, TikTok, Snapchat) including content calendars, community engagement, and performance analytics.
• Collaborate with regional stakeholders, dealerships, and influencers to execute impactful marketing campaigns and events.
• Stay ahead of regional digital trends, EV market dynamics, and competitive intelligence.
• Oversee paid digital advertising campaigns to support product launches and sales targets.

Requirements

• Bachelor's degree in Marketing, Communications, or related field; Master's preferred.
• 8+ years of experience in digital marketing, with at least 4 years in the automotive industry (EV or luxury brands preferred).
• Proven track record as a content creator; a portfolio demonstrating high-quality video and photo work is required.
• Fluency in both English and Arabic is mandatory.
• Deep understanding of the GCC market, culture, and luxury consumer behavior.