Company Description ZORO MISR is the world's first fully integrated digital tourism platform, offering travelers unique, personalized, and memorable experiences and services across the globe. With a strong focus on Egyptian tourism and travel booking, the company provides excursions, activities, transportation arrangements, and car rentals tailored to diverse traveler needs. A dedicated team of local guides and tourism representatives is available 24/7 to deliver expert guidance and optimize the journey from planning through completion. ZORO MISR combines technology and local expertise to create seamless, high-quality travel experiences.
Role Description The Digital Marketing Manager is a full-time, on-site role based in Qesm El Maadi. The person in this position will plan and execute digital marketing campaigns to promote ZORO MISR's tourism services, focusing on brand visibility, customer acquisition, and engagement. Daily tasks include managing social media channels, optimizing online advertising, overseeing content for digital platforms, and coordinating lead generation initiatives aligned with business goals. The Digital Marketing Manager will monitor web analytics and campaign performance, prepare regular reports, and collaborate with cross-functional teams, including product, sales, and customer support, to ensure consistent messaging and effective marketing strategies. This role also involves staying up to date with digital trends in tourism and recommending improvements to enhance online presence and conversion rates.
Qualifications
- Candidates should possess strong Digital Marketing and Marketing skills, with experience in planning and managing multi-channel campaigns.
- Candidates should possess Social Media Marketing skills for handling platforms, content scheduling, and audience engagement.
- Candidates should possess Web Analytics skills to track performance, interpret data, and optimize campaigns based on insights.
- Candidates should possess Lead Generation skills, including developing funnels, nurturing prospects, and improving conversion rates.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Proven experience in digital marketing, preferably within tourism, travel, or e-commerce sectors.
- Strong written and verbal communication skills in English; Arabic proficiency is an advantage.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, advertising managers, email marketing tools).
- Ability to work on-site in Qesm El Maadi, collaborate effectively with diverse teams, and manage multiple projects and deadlines.
