Digital Marketing Senior Specialist

Raya CX

3-5 Years

Egypt, Cairo

Posted 19 days ago
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Job Description

Key Responsibilities

Monitor and implement Google tools (e.g., Google Business Profile/Maps listings, tag and tracking implementation) in response to business requests such as verifying new company locations or setting up new tracking tags.
Own website SEO performance: monitor keyword position tracking, identify and fix broken links, and monitor site speed.
Manage on-page SEO for new content: coordinate with the content creator and developer on monthly blog uploads and design, then optimize pages by writing SEO titles, meta descriptions, and internal/outbound linking.
Plan, launch, and manage paid social media and Google Ads campaigns based on lead-volume thresholds from the lead dashboard or direct requests from business unit managers.
Collaborate with content creators and designers to develop campaign creative aligned to objectives, and route it through the Marketing Manager for approval before launch.
Launch, monitor, and report on campaign performance, adjusting for results.
Manage organic social media accounts: publish approved content and copy to scheduled channels, respond to comments and direct messages, and maintain/use a social media response guide to ensure timely, consistent replies.
Monitor and update online directory/business listing profiles on a quarterly basis in coordination with the Senior Manager or Marketing Manager.
Manage the company's annual IAOP Global 100 Outsourcing Company application: handle membership payment, liaise with the IAOP team for access, complete the application, and route it for review and approval before submission (annual deadline: end of November).
Own end-to-end lead generation management: receive leads from multiple channels (chatbot, website, social media, inbound inboxes, IVR), verify and enrich each lead with industry, region, and the contact's LinkedIn profile.
Distribute verified leads daily to the appropriate regional sales teams and stakeholders according to defined routing rules (onshore, offshore, Gulf, Poland, HRO, and hosting business lines).
Maintain and upload lead data to the reporting/analytics dashboard for visibility and tracking.
Follow up with sales teams to ensure lead status and qualification feedback is captured and reflected.
Create and manage monthly purchase requests for digital marketing tools/subscriptions, tracking renewals via an internal billing checklist at the start of each month.
Coordinate with the procurement team on Purchase Orders and manage recurring monthly invoicing with the finance team within a defined monthly billing window.
Manage procurement for branding and marketing materials: request quotations, obtain manager approval, raise Purchase Requisitions, and follow through to invoice receipt and payment request submission once implementation is confirmed.

Qualifications & Requirements

3–5+ years of experience in a digital/performance marketing role, ideally including a senior or lead-level scope of ownership.
Hands-on experience managing paid campaigns on Meta/Facebook and Google Ads.
Solid working knowledge of SEO fundamentals, including on-page optimization, technical/position tracking tools, and content optimization workflows.
Experience managing organic social media presence and community engagement (comments/DMs) for a brand.
Experience with lead management processes and CRM/dashboard tools (e.g., Google Data Studio or similar BI/reporting tools).
Comfort working with cross-functional stakeholders: designers, developers, content creators, sales, finance, and procurement.
Familiarity with purchase request/procurement workflows and invoice coordination is a plus.
Strong organizational skills and attention to detail, with the ability to manage multiple recurring and ad hoc workstreams simultaneously.
Excellent written and verbal English communication skills.
Experience in a B2B, outsourcing, or CX/BPO industry context is a plus.