Digital Marketing Specialist / Digital Marketer

Census Travel and Tourism is a premier travel agency dedicated to providing exceptional travel and tourism experiences. We are looking for an experienced, data-driven Digital Marketing Specialist to join our team. You will be responsible for developing, implementing, and managing our digital marketing campaigns to drive brand awareness and generate leads in the travel industry.

Roles and Responsibilities:

Plan, execute, and manage digital marketing campaigns across various channels including SEO/SEM, email, social media, and display advertising.

Design, build, and maintain our social media advertising presence (Facebook Ads, Instagram Ads, LinkedIn, etc.).

Manage Google Ads campaigns, optimize ad spend, and improve ROI and conversion rates.

Identify trends and insights, and optimize spend and performance based on the insights.

Measure and report performance of all digital marketing campaigns against goals (ROI and KPIs).

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Collaborate with internal teams to create landing pages and optimize user experience.

Plan, execute, and measure experiments and conversion tests.

Requirements:

Proven working experience in digital marketing, preferably within the travel and tourism sector.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and advertising campaigns.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Experience in setting up and optimizing Google AdWords campaigns.

Strong analytical skills and data-driven thinking.

Company Contact Details:

Phone: +971543632142

Location: Business Village, Block B - Office 923 - Deira - Dubai - United Arab Emirates

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