Role Overview
The Digital Marketing Specialist supports the growth of the brands under Plan A, including Malama and Knock, through execution and optimization of digital marketing activities. The role focuses on performance, campaign delivery, and measurable results.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns
- Manage paid advertising across relevant digital platforms
- Track campaign performance and provide insights
- Support promotions, launches, and growth initiatives
- Coordinate with marketing and creative teams
Requirements
- Experience in digital marketing and paid media
- Strong understanding of digital platforms and analytics
- Ability to work independently in a part-time role
- Experience in F&B or consumer brands is a plus