About the Role
YAMAM Investment is looking for a Digital Marketing Specialist to manage and optimize digital marketing campaigns across multiple platforms, with a strong focus on lead generation, performance marketing, and customer acquisition for our real estate portfolio.
The ideal candidate will have hands-on experience with Google Ads, Meta Ads, CRM platforms, and Google Analytics 4, with a strong understanding of the real estate customer journey and lead conversion funnel.
Key Responsibilities
- Plan, launch, and manage digital marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Monitor and optimize campaigns to improve performance, maximize ROI, and reduce Cost Per Lead (CPL).
- Manage and analyze lead data through CRM systems, ensuring accurate tracking of leads, follow-ups, and customer journeys.
- Work closely with the Sales team to improve lead quality, conversion rates, and overall pipeline efficiency.
- Monitor campaign performance using Google Analytics 4 (GA4) and other digital marketing analytics tools.
- Prepare regular performance reports and provide actionable insights and recommendations.
- Analyze campaign data, audience behavior, and conversion funnels to identify opportunities for optimization.
- Support the launch and promotion of new real estate projects and other marketing initiatives across the company's portfolio.
- Coordinate with internal teams and external partners to ensure effective campaign execution and timely delivery of marketing activities.
- Stay up to date with digital marketing trends, platform updates, and best practices.
Requirements
- Saudi nationality is required.
- 1–5 years of hands-on experience in digital marketing and campaign management.
- Proven experience managing Google Ads, including Search and Display campaigns.
- Hands-on experience with Meta Ads Manager for Facebook and Instagram campaigns.
- Experience with CRM systems and lead management processes.
- Working knowledge of Google Analytics 4 (GA4) and digital performance tracking.
- Strong knowledge of lead generation, conversion funnels, and performance marketing.
- Strong Microsoft Excel skills for data analysis and reporting.
- Experience working closely with Sales teams to improve lead conversion and pipeline performance.
- Fluent in Arabic; good command of English is a plus.
- Strong analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Available to join within 30 days or less.
Preferred Qualifications
- Previous experience in real estate marketing or marketing real estate projects.
- Experience working with real estate lead-generation campaigns.
- Knowledge of landing page optimization, conversion tracking, and remarketing strategies.
Benefits
- Comprehensive medical insurance coverage.
- Pension scheme in accordance with Saudi labor regulations.
- Paid annual leave and public holidays.
- Professional development and training opportunities.
Why This Role
Join YAMAM Investment and play a key role in driving digital growth and lead generation across a growing real estate portfolio, while working closely with marketing and sales teams to turn digital campaigns into measurable business results.
