Digital Marketing Specialist

Key Responsibilities:

1. Plan and execute SEO, paid advertising (Google Ads, Facebook/Instagram), and SMO strategies.

2. Monitor and optimize ad performance to improve ROI.

3. Run marketing automation campaigns via email, retargeting, and CRM tools.

4. Manage and grow our presence on social media channels and the website.

5. Analyze performance data and prepare detailed marketing reports.

6. Coordinate with content, design, and web development teams to meet campaign goals.

Requirements:

1. Minimum 2 years of experience in digital marketing.

2. Hands-on experience with SEO, Facebook/Instagram Ads, Google Ads, and automation tools.

3. Excellent knowledge of keyword research, campaign setup, and performance optimization.

4. ability to communicate clearly with teams and clients.

• 5. Ability to take initiative, manage multiple tasks, and meet deadlines.