Digital Marketing Specialist

Company Description

Rankup is a limited liability company specializing in end-to-end digital transformation solutions. Founded in 2016, Rankup empowers businesses with customized software, creative marketing, and strategic services to achieve their full potential. Operating in both Egypt and Saudi Arabia, Rankup serves a diverse clientele with a deep understanding of regional markets. With a focus on technology-driven growth, Rankup has become a trusted partner for startups, SMEs, and enterprises across various industries.

We have a requirement from one of our clients for this role. Our client specialises in smart waste management solutions. With a commitment to innovation and sustainability, they bring cutting-edge solutions that redefine efficiency and environmental consciousness. Their suite of products includes Smart Waste Bins, Smart Waste Compactors, and Smart Waste Sensors, all connected through IoT to their online waste management platform, and their focus is on the Saudi market.

Role Description

This is a full-time remote role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for day-to-day tasks such as social media marketing, digital marketing, web and online analytics, and communication. Reporting to the responsible Manager, the Digital Marketing Specialist will plan, execute, monitor, and optimise digital marketing campaigns across various platforms.

Qualifications

Social Media Marketing and Digital Marketing

• Experience in social media and digital marketing
• Ability to develop and execute social media and digital marketing strategies
• Ability to create content for social media and digital marketing campaigns

Web and Online Analytics

• Experience in web and online analytics
• Ability to understand and analyse data from web and online campaigns
• Ability to use analytics tools and platforms to optimise campaigns

Communication

• Excellent oral and written communication skills in English and Arabic
• Ability to communicate complex ideas to different stakeholders
• Experience in developing effective communication strategies

Bonus Qualifications

• Relevant Engineering background
• Video editing
• Experience in lead generation
• Bachelor's degree in marketing, communications, or related field
• Experience working remotely