Job Description
Key Responsibilities
1. Lead Generation Strategy and executing
Develop and execute multi-channel lead generation funnels.
Work with the sales team to ensure smooth handoff and tracking of MQLs to SQLs.
2. SEO & Content (Blogs)
Conduct keyword research to identify topics that attract high-intent traffic
Manage the content calendar and oversee the writing/editing of SEO-optimized blog posts.
Publish blogs that integrated with keywords.
Optimize old content to improve rankings and drive organic lead generation.
3. WhatsApp Campaigns
Develop engagement and broadcast strategies for WhatsApp Business/API.
Segment audiences to send personalized offers and content without spamming.
Track open rates, click rates, and conversion rates from WhatsApp flows.
4. LinkedIn Branding
Manage the company's LinkedIn presence to build authority and community.
Develop a thought leadership strategy for key executives (personal branding).
Create content (posts, articles, carousels) that sparks conversation and drives traffic to lead magnets.
5. Strategy & Analysis
Track KPIs specific to each channel (WhatsApp engagement, LinkedIn reach, Blog rankings).
Report monthly on ROI and Customer Acquisition Cost (CAC).
Stay updated on algorithm changes (especially LinkedIn and Google).
Qualifications
Experience at least 5 years in marketing with a focus on digital channels.
Technical: Familiarity with CRM (HubSpot/Salesforce), SEO tools (Ahrefs/Semrush), and WhatsApp automation tools.
Fluency in both Arabic and English
Familiarity with AI tools
