Digital Performance Media Buyer

Company Description

We are an innovative and dynamic fresh fruit brand committed to delivering premium quality Egyptian produce to customers in Egypt, the UAE, and Qatar, with ambitious plans to expand into other GCC and international markets., we specialize in offering seasonal, export-grade fruits while ensuring exceptional freshness, reliability, and satisfaction through our efficient logistics and customer-focused sales approach. Our mission is to revolutionize the regional fruit trade and redefine the direct-to-consumer produce experience. Rooted in values of trust, excellence, and consistency, we aim to bring premium Egyptian fruits from farm to fork with unmatched quality. Join us in driving forward a transformation in the fruit industry on a global scale.

Purpose:

Your mission is to generate growth by managing paid campaigns with strict ROAS and CPA targets, leveraging your expertise in digital media buying and performance optimization.

Core Responsibilities:

- Manage and optimize paid campaigns across Meta, Google, TikTok, and Snapchat

- Continuously improve funnel performance from traffic to conversion

- Monitor daily budget pacing and bid strategies for maximum efficiency

- Conduct A/B testing on creatives, audience segments, and landing pages

- Set up and refine attribution and conversion tracking systems

- Enhance retention and lifetime value (LTV) through data insights and CRM campaigns

- Develop dashboards, segment audiences, and implement attribution models to track success

Core Skills & Qualifications:

- Education:Bachelor's degree in Marketing, Business, Digital Media, or a related field

- 5+ years of experience in media buying within the food and beverage industry, specifically in Egypt & GCC markets

- Proven proficiency with paid ad platforms: Meta, TikTok, Google Ads (mandatory)

- Strong understanding of conversion tracking tools: GA4, Pixels, SEMrush, CRM tools

- Basic CRO knowledge and funnel optimization mindset

- Excellent data interpretation skills to inform decision-making

- Experience with Odoo is a plus

Portfolio Submission:

Please include a portfolio showcasing your screens, shoots, and budget management experience related to past campaigns.

Join INRIPE and be part of a dynamic team dedicated to innovative digital growth in the food and beverage sector!

Interested

• Send your CV and portfolio to [Confidential Information] and let's grow together!