Company Description
Come help us create a better everyday life for the many people. That's the IKEA vision. We do that by offering a wide range of home furnishings with good design and function at prices so low that many people will be able to afford them.
Purpose
Lead the digital sales team and contribute strongly to the e-commerce function executing the digital presence strategy across IKEA website and app. Secure digital content management, communication and merchandising to deliver a strong commercial and customer experience.
Accountabilities
- Own and drive the digital content and product range merchandising strategy across web and app.
- Optimize product listing pages, category pages, and landing pages to improve discoverability, engagement, and conversion.
- Identify opportunities to improve onsite search, filtering, sorting and navigation to improve customer journey.
- Ensure product information, images, prices, stock availability and commercial messages are accurate and updated.
- Secure range visibility, buyability and content accuracy across all online platforms in alignment with agreed business rules and commercial priorities.
- Monitor and optimize online sales and margin development through data-driven decision making, cross-functional collaboration and effective commercial steering initiatives on daily basis.
- Monitor product availability closely and support target stock levels by aligning e-commerce sales expectations with commercial plans and stakeholder communication.
- Own the end-to-end execution of the commercial calendar activities from planning through implementation on digital channels
- Develop local-relevant digital content and merchandising initiatives that reflect market needs, customer insights, seasonal trends and commercial priorities to strengthen customer engagement.
- Support the growth of organic traffic and digital visibility through effective SEO and content optimization initiatives.
- Proactively manage content refresh cycles to support commercial priorities and customer engagement.
- Translate commercial needs into effective content and visual execution together with creative stakeholders
- Manage and optimize product feeds across third-party and marketing platforms.
- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus, and maximize impact — including Digital, Fulfilment, Communications, Sustainability, and Business Navigation, Operations & Finance (BNOF).
- Deliver the reports and insights on product and category performance to support sales, availability and margin development.
- Contribute insights to key stakeholders in the market and the global matrix on how to improve the omnichannel customer experience.
Qualifications and Experiences
- Bachelor's Degree a any related field.
- 5 years of experience in in e-commerce, digital range, or similar
- Good verbal and written communication skills in English and Arabic.
- Experience of digital business and sell-steering in an omnichannel/multichannel environment
- Experience of working in an IKEA store or other retailer is preferred
- Experience in driving output within set scope and following up results
- Extensive knowledge in analytics and how to evolve product strategy based on sales, analytics, and industry trends
- Broad knowledge of creating qualitative commercial offers and performance
- Broad knowledge of current home furnishing market trends and end-user needs in the omnichannel shopping experience
- Broad knowledge of direction setting, creation of strategic and operational goals and plans, and follow-up on KPIs
- Good knowledge of SEO/SEM and the omnichannel reality
