JOB SUMMARY:
Cairo American College (CAC) seeks a creative and dynamic Digital Storyteller to join our vibrant and diverse community. This individual will play a pivotal role in promoting the school's brand and identity to our community of parents, students, prospective families, and broader audiences. The ideal candidate will have an exceptional grasp of social media and digital marketing, adept at building relationships and delivering the school's unique tone of voice across various platforms. The ability to identify, produce, and optimize engaging content, including storytelling photos and videos, is crucial.
While the Digital Storyteller has key responsibilities listed below, they will work in a collaborative team environment and assist other team members with their duties as needed. The successful candidate will be an influencer, capable of inspiring staff, students, and parents to contribute toward achieving the school's marketing objectives. The role involves multitasking across various projects, ensuring content is relevant, high-quality, and aligned with CAC's mission and values
LIST OF RESPONSIBILITIES
- Create and manage content on digital channels to meet marketing objectives
- Develop and implement creative ideas for content and marketing campaigns
- Write and produce high-quality content tailored to specific social media platforms
- Address and manage negative feedback on social media
- Collaborate with stakeholders for content creation
- Utilize content creation and editing software (e.g., iMovie, Adobe Photoshop/InDesign) to produce engaging content
- Use the school's website platform to create and publish web pages
- Work with the marketing team to develop marketing collateral
- Collect and analyze feedback to inform future marketing strategies
- Track and report on analytics to measure the success of digital campaigns
QUALIFICATIONS
All employees at CAC are expected to relate positively to and communicate effectively with students. All employees are expected to organize work efficiently and manage time effectively.
- Strong knowledge of marketing processes and methods.
- In-depth understanding of social media conventions and best practices.
- Broad experience with digital media and social media management.
- Proficiency with scheduling tools such as Later, TweetDeck, Buffer, or SproutSocial.
- Knowledge of SEO and analytics.
- Experience using Google Analytics
- Experience working with Content Management Systems (CMS).
- Skills in video production and editing.
- Commitment to staying updated with marketing and social media trends.
- Basic knowledge of HTML.
- A relevant portfolio of previous work.
DESIRED SKILLS
- Tech-savvy and highly familiar with social media platforms.
- Creative and adaptable.
- Flexible, proactive, and dynamic in their approach.
- Passionate about storytelling in various forms.
- Personable with strong interpersonal skills.
- Team player with a collaborative mindset.
- Organized and skilled in handling multiple projects simultaneously.
- An influential presence within a team setting
WORKING CONDITIONS
- Work is primarily done on the CAC campus
SUPERVISION GIVEN
- Does not supervise other employees
DECISION MAKING
- Decision-making generally involves the best way to accomplish the work that is assigned. This would involve setting priorities to assure that all work is done on time. It could also involve determining new ways to approach a given task
