Direct Marketing Lead

We are actively looking for a detail-oriented Direct Marketing Lead to join our Marketing Team.

Core Responsibilities:

• Design, execute, and optimize multi-channel direct marketing campaigns (SMS, email newsletters, web/app push, and WhatsApp messaging).

• Develop and manage a campaign calendar aligned with business objectives, seasonal events, and promotions.

• Implement A/B testing and personalization strategies to maximize engagement and conversion.

• Ensure all communications are brand-compliant, relevant, and timely.

• Collaborate with IT and Data teams to maintain clean, accurate, and segmented customer databases.

• Use analytics tools and CRM platforms to extract insights, track performance, and identify opportunities.

• Measure campaign ROI and customer behavior metrics, translating them into actionable strategies.

• Grow the usable database through data capture initiatives and improved opt-in processes.

• Segment customers by behavior, demographics, and value to create tailored messaging.

• Implement lifecycle marketing strategies (acquisition, retention, reactivation, win-back).

• Introduce triggered and behavioral marketing programs to deliver timely, relevant communications.

• Work closely with Marketing Communications, E-commerce, and Trade teams to ensure consistent customer experience.

• Partner with Product, IT, and Data teams to improve CRM systems, workflows, and automation.

• Drive test-and-learn culture for new campaign formats and targeting methods.

Essential Qualifications & Skills:

• Bachelor's Degree in Marketing, Business, or related field.

• 3–5 years of CRM and direct marketing experience, ideally in retail/e-commerce.

• Proven experience with SMS, email, WhatsApp messaging, and push notification platforms. (Previous experience in using Emarsys is preferred).

• Strong understanding of customer lifecycle marketing.

• Knowledge of data privacy regulations (PDPL).

• Bilingual in Arabic & English.

• Exceptional communication and presentation skills.

• Detail-oriented with strong organizational skills.

• Proactive, adaptable, and results driven.