Who we are
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.
Job Summary:
As the Director of Growth, you will be responsible for leading the acquisition and retention strategies for GMG Sport. You will play a pivotal role in driving revenue growth, expanding customer base, and maximizing customer lifetime value. You will lead a team of marketing professionals and collaborate closely with cross-functional teams to develop and execute data-driven growth initiatives. Your focus will be on driving customer acquisition, optimizing conversion rates, increasing customer lifetime value (CLTV), and delivering measurable commercial growth through data-driven decision making.
Key Responsibilities:
Strategy and Planning:
- Develop and implement the overall growth strategy, encompassing customer acquisition, conversion optimization, and customer retention.
- Define and execute growth initiatives, campaigns, and experiments to drive revenue and increase market share.
- Collaborate with key stakeholders to align growth objectives with the overall business strategy.
- Build a culture of experimentation through continuous testing and optimization across the customer journey.
Customer Acquisition:
- Lead customer acquisition efforts, utilizing various channels such as digital advertising, SEO/SEM, social media, influencer marketing, and partnerships.
- Drive high-quality traffic to our websites and apps while improving conversion rates and maximizing return on investment (ROI).
- Analyze and optimize acquisition funnels to increase conversion rates, reduce acquisition costs, and maximize return on investment (ROI).
- Monitor industry trends and identify new growth opportunities to expand the customer base.
Customer Retention and Loyalty:
- Develop and implement customer retention strategies, including personalized email marketing campaigns, loyalty programs, referral programs, and customer segmentation.
- Build and drive upsell and cross sell strategies.
- Analyze customer data and behavior to identify opportunities for increasing customer lifetime value (CLTV), improving retention, and driving repeat purchases.
- Work closely with customer service and operations teams to enhance the post-purchase experience and ensure customer satisfaction.
Execution:
- Execute marketing campaign on time for brick and mortar and ecommerce teams.
Data Analysis and Reporting:
- Utilize analytics tools and platforms to gather insights, measure campaign performance, and track key metrics such as CAC, CLTV, ROAS, conversion rate, retention rate, repeat purchase rate, and churn rate.
- Generate regular reports and dashboards to provide visibility into growth performance, identify trends, and make data-driven recommendations for optimization.
Requirement:
- At least 10+ years in a similar performance and growth role
Minimum Experience and Knowledge:
- Bachelor's degree in business, marketing, or a related field (master's degree preferred).
- Proven experience in managing multiple ecommerce brands and driving their P&L performance.
- Strong understanding of digital marketing, CRM, CDP, ecommerce technologies, customer lifecycle management, and industry best practices.
- Demonstrated ability to develop and execute ecommerce strategies that drive revenue growth and profitability.
- Excellent leadership and people management skills, with the ability to motivate and inspire cross-functional teams.
- Analytical mindset with the ability to interpret data, identify trends, and make informed decisions.
- Strong business acumen, financial literacy, and budget management skills.
- Exceptional communication and presentation skills, with the ability to effectively communicate complex concepts to stakeholders at all levels.
- Prior experience in the retail industry or a similar consumer-focused industry is highly desirable.
Job-Specific Skills:
- Experience in driving growth for ecommerce businesses with large catalogs and multiple brands
- Arabic would be a plus
- Strong understanding of ecommerce web and app platforms
- Can do attitude and change mindset
- Ability to motivate a team and increase quality and speed of execution
- Customer-obsessed with a strong commercial mindset and a drive towards excellence.
- Proven experience in leading acquisition and retention strategies for ecommerce businesses, preferably within the retail industry.
- Strong knowledge of digital marketing channels and tactics, including SEO, SEM, social media, email marketing, and influencer marketing.
- Demonstrated success in driving customer acquisition, optimizing conversion rates, and implementing effective retention strategies.
- Proficiency in data analysis and experience with analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Strong strategic thinking and problem-solving skills, with the ability to develop innovative growth initiatives.
- Excellent leadership and team management abilities, with a track record of building and developing high-performing teams.
- Strong communication and presentation skills, with the ability to effectively communicate growth strategies and results to stakeholders at all levels.
- Results-oriented mindset, with a focus on achieving growth targets and driving measurable outcomes.
Why Join GMG
At GMG, we're dedicated to nurturing a vibrant, inclusive, and engaging work environment that promotes growth, innovation, and well-being. Join us in our mission to inspire victories that make the world better – for our team, our consumers, and our communities.
If you're seeking a challenging role where you can make a significant impact, we'd love to hear from you. Apply today to become a part of our journey.
What we offer
- An opportunity to become part of diverse teams with international exposure
- Comprehensive family medical insurance
- Family residency sponsorship and flight allowances
- Up to 30% discount in our premium retail sports brand stores
- Up to 20% discount in our pharmacy chain
