Company Description The Saudi Cricket Federation (SACF) is the national governing body responsible for developing and growing the sport of cricket across the Kingdom of Saudi Arabia. As part of Saudi Arabia's ambitious sports sector transformation, SACF is building the infrastructure, talent pipeline, and fan base to establish cricket as a major sport nationally and position the Kingdom on the global cricket map.
We are looking for a Director of Marketing & Communications to lead the strategy and public profile of Saudi cricket during this pivotal growth phase.
Role Description As Marcom Director, you will own the Federation's brand, communications, and fan engagement strategy end-to-end from national media relations and digital content to sponsorship activation and major event campaigns. You'll work directly with the CEO and senior leadership to shape how Saudi cricket is perceived domestically and internationally, and you'll lead the team that brings that vision to life.
This is a rare opportunity to define the marketing playbook for a sport at the very start of its growth curve in a major sports market. The Marcom Director will lead four sections (Marketing, PR, Media, and Events) setting the overall strategy while empowering each section head to execute within their area.
Key Responsibilities
- Develop and execute the Federation's national marketing and communications strategy, aligned with SACF's broader growth.
- Provide strategic direction and leadership across the four Marcom sections (Marketing, PR, Media, and Events) ensuring alignment and consistency across all outputs
- Lead all brand positioning, messaging, and creative direction across the Federation's platforms and public-facing activities
- Oversee media relations, including press strategy, spokesperson coordination, and crisis communication
- Build and manage digital and social media strategy to grow fan engagement and cricket's visibility across the Kingdom
- Plan and execute marketing campaigns and live event activations around national team matches, domestic tournaments, and grassroots programs
- Manage relationships with sponsors, broadcast partners, and marketing agencies, including activation of sponsorship rights
- Collaborate with the International Cricket Council (ICC), Asian Cricket Council (ACC), and regional federations on joint communications initiatives
- Lead, mentor, and grow the section heads and broader in-house marketing and communications team
- Manage the marcom budget and report on KPIs including reach, engagement, sentiment, and audience growth
- Represent the Federation at press conferences, industry events, and public engagements as needed
Qualifications
- 8+ years of experience in marketing, communications, or brand management, with at least 3 years in a senior leadership role
- Experience in sports marketing, sports federations, media/broadcast, or entertainment strongly preferred
- Proven track record building or scaling a brand's public profile from the ground up
- Strong media relations experience, including handling both proactive and reactive communications
- Deep understanding of digital and social media strategy, content production, and fan engagement trends
- Experience managing sponsorship and partnership relationships
- Excellent written and verbal communication skills in both Arabic and English
- Strong leadership skills with experience building and managing teams
- Background in a marketing, PR, or media agency is a plus
- Passion for or knowledge of cricket is an advantage, though not required
