Our client is a leading global B2B content provider in the igaming sector looking to bolster their ecosystem team that focuses on all interactions players enjoy outside their games and the parts that connect to their ecosystem inside of games. It's this teams job to make sure that every part of the player's journey is simple, intuitive, and most importantly, fun. That means living and breathing their products and working with key stakeholders across the business to make recommendations that will delight players while meeting commercial objectives. Since everything we do is enjoyed by millions of players worldwide every single day, it's important that we get these insights right.
If you're able to think like a player, analyze our client's products from the mindset of a user, and bring thoughtful insights about our client's products and competitors to a highly driven, fast-moving, and talented team, you'll fit right in.
Reporting to board level to and working closely with lobby specialists, promotion teams, product owners, commercial specialists, designers, business analysts, and development teams, this is a hands-on very senior role that can be on the ground with the team in Gibraltar, Malta, Isle of Man, or remote.
What You Will be Doing
Product testing & Validation
- Define and document clear playtesting, sampling, and sanity checking processes.
- Playtest features before they go live and provide any critical feedback. This includes checking features on actual operator sites in the wild.
- Be a critical point of escalation to investigate possible issues if they are reported by the business or as discovered by yourself or others during playtest and UAT.
- Follow up on issues and track resolutions, verify the fixes, and communicate updates to relevant stakeholders.
- Analyze how our testing and deployment cycles are working versus expectation and formulate suggestions on how to improve them.
Day to day optimization & Management.
- Partner with the product team to suggest new features and improvements, including refinements that may be revealed from testing recently released items. Also be a part of design reviews and brainstorming sessions.
- Work with Lobby Analysts to interpret user behaviour data and identify improvement opportunities - such as featured content, game ordering, displayed assets, and layout changes
- Analyse the user journey in the lobby. Does it make sense Is it intuitive to the player Is it as fun as it could and should be
- Scrutinize data inputs regarding information presented in the lobby.
Strategic & competitive analysis
- Frequently review what competitors are doing and keep up to date with their new releases and features.
- Playtest competitor features.
- Document your analysis methods and establish repeatable evaluation processes.
- Deliver thoughtful competitive analysis by evaluating competitor products, anticipating their direction, and offering suggestions.
- Support product to create clear business cases for new features and developments.
- Sales Enablement - collaborate with Commercial team to craft compelling sales pitches around our lobby features.
ROLE REQUIREMENTS
- You MUST have experience doing competitive analysis and understand how to filter, prepare, and present this information in a way that is actionable.
- You MUST have experience with user acceptance testing and playtesting. You must understand how to filter, prepare, and present information and results from these processes in a way that is actionable.
- Experience in the gaming industry is preferred.
Key Experience Areas
- You will have worked with software development or productivity tools where you can systematically log detailed issues and track them to resolution.
- Ideally you will have tested and/or play tested games and other digital products.
- Ideally you will have some technical background or knowledge.
What We Need From You:
- Love using digital products and playtesting things. We need someone who is going to play with the lobby and ecosystem every single day with the mindset of a player and really scrutinize every detail with the goal of improving everything.
- Be exceptionally well-organized.
- Be extremely analytical.
- Be obsessed with details and optimisations.
